- 學位論文
商標權及專利權認知、態度與承諾之關係-以越南企業為例
The Relationship of Cognition, Attitude and Commitment of Vietnamese Corporation on Trademark and Patent Rights
摘要
越南加入世界貿易組織 (World Trade Organization, WTO) 對企業的智慧財產權發展帶來機會與挑戰，因此經營者想要成功的進入國際市場，智慧財產權是充分且必要的條件，也是國際合作夥伴最關心且重要的議題。越南企業在智慧財產權愈趨重要的情況下，如何避免侵犯其他廠商的專利或面對外來的市場競爭，企業是否願意對智慧財產特別是在商標權與專利權給予承諾與支持，故本研究目的包含：(一) 探討越南企業對商標權與專利權之認知是否會影響承諾。(二) 探討越南企業對商標權與專利權之態度是否會影響承諾。 本研究以越南地區中小型企業為測試對象，問卷採用便利性抽樣發放方式，總共發出250份問卷，回收82份問卷，有效問卷共82份，問卷回收率為33%。研究方法以SPSS統計軟體之因素分析程式，採用簡單迴歸分析來探討變數之間的關係。 本研究的主要發現如下： 1. 廠商之智慧財產權認知對承諾有顯著影響。 2. 廠商之智慧財產權態度對承諾沒有顯著影響。 3. 廠商之智慧財產權認知對企業承諾之影響受到投資金額、員工人數有顯著影響。 4. 廠商之智慧財產權態度對企業承諾之影響受到投資金額、產業別、員工人數沒有顯著影響。
並列摘要
Vietnam's accession to the WTO (World Trade Organization, WTO) on intellectual property rights has brought opportunities and challenges for companies. The operators who want to succeed in international markets have to get sufficient and necessary conditions on intellectual property rights. This is aslo important issue that is most concerned with international partners. Vietnamese enterprises became more important in intellectual property cases, how to avoid infringing the patent or other vendors from foreign competition. The companies would agree wheather or not with supporting and commitment Intellectual Property, particularly in the trademark and patent. Purposes of this study include of: (a) The cognition of Vietnamese enterprises on trademark and patent rights will affect the commitment; (b) The attitude of Vietnamese enterprises on trademark and patent rights will affect the commitment. In this study, Small and Medium Enterprises (SMEs) in Vietnam as the test subjects, the questionnaires were issued by the convenience sampling method. A total of issuance is 250 questionnaires, a total of retrieving is 82 questionnaires, a total of valid quetionaires are 82, response rate was 33%. By using SPSS statistical software program to analysis factors, using simple regression analysis to examine the relationship between variables. The major findings of this study are as follows: 1. The recognition of manufacturers on intellectual property rights to the commitment has a significant effect. 2. The attitude of manufacturers on intellectual property rights to the commitment does not have a significant effect. 3. The recognition of manufacturers on intellectual property rights to the corporate commitment is influenced by the amount of investment, the number of employees that has a significant effect. 4. The attitude of manufacturers on intellectual property rights to the corporate commitment is influenced by the amount of investment, the number of employees and industial careers that does not has a significant effect.