空調水處理業經營策略之研究

A Study of Management Strategy for Industry of Water Treatment of Central Air Conditioning

陳尚輝(Shang-Hui Chen)

指導教授 ： 陳宜棻

中原大學/商學院/國際貿易研究所/碩士(2010年)

https://doi.org/10.6840/cycu201000750

摘要

隨著台灣經濟急遽起飛，各行各業快速成長，使得冷卻水塔的需求量大增，環視目前各大型企業、飯店及醫院等地方所使用的中央空調冷氣系統，大多皆以水冷式之冷卻塔進行中央空調之降溫作業，但水冷式之冷卻塔使用之循環水如無適當處理，不但會使得系統佈滿水垢造成系統損壞，也會造成冷卻塔內病菌滋生，產生退伍軍人症菌等危害大眾之疾病，再加上目前節能與環保意識的抬頭，因此空調水處理業角色日趨重要。
本研究首先針對空調水處理業的內部與外部環境作一詳盡的分析，再以SWOT分析、五力分析、產業分析所建構之經營分析來探討本產業的整體狀況。最後，再利用問卷的方式並結合層級分析（AHP）法探訪產業專家們之專業意見，以探討現今空調水處理產業應著重的經營策略為何。
針對本研究所整理出之整體權重分析結果，首先以「核心技術能力(0.374)」為首要任務，在核心技術能力構面下以「因應變革的能力」及「技術水平」等因素為前二項最重要者；其次「公司經營(0.23)」構面，以「明確的公司願景及目標」及「高階主管對政策支持」等因素為前二項最重要者；第三為「市場行銷(0.21)」構面，以「健全經銷體系」及「行銷策略規劃」等因素為前二項最重要者；第四為「產業規範(0.107)」構面，以「行業自律」及「政府規範」等因素為前二項最重要者；第五為「人力資源(0.079)」構面，以「激勵與獎酬制度」及「加強員工專業訓練」等因素為前二項最重要者。故，研究結論指出空調水處理業經營策略應先以提升核心技術能力為最優先之努力目標。

關鍵字

經營策略 ； SWOT分析 ； AHP ； 空調水處理業

並列摘要

Taiwan's economy has been booming rapidly, and many industries have been growing fast. The demand for cooling towers has therefore greatly increased. Currently, most of the central air conditioning systems used in big office buildings, hotels and hospitals are water cooling systems. If the circulating water of the water cooling system is not properly processed, not only will the system be damaged by lime-scale, but also the cooling tower will be full of bacteria, especially legionella, which causes Legionnaires' Disease. Moreover, people are becoming more and more aware of saving energy and protecting the environment, and the role of the industry of water treatment of central air conditioning is therefore more important.
This study firstly did a thorough analysis of the internal and external environment of this industry, followed by a Management Analysis consisting of SWOT analysis, Five Forces Analysis and Industry Analysis to understand this industry. Lastly, opinions of a number of industry experts were collected by questionnaires using an Analytical Hierarchy Process (AHP), so the focus of the management strategy of this industry was explored.
According to the findings of this study, analyzed via Weight Function Analysis, “Core Technological Competence (0.374)” is the most important dimension and the most two important factors under this dimension are “Adaptability” and “Technology Level”. The next important dimension is “Company Management (0.23)”, and the two most important factors under this dimension are “Clear Company Vision and Objective” and “Top Management's Support to Company Policies”. The third most important dimension is “Marketing (0.21)” and the two most important factors under this dimension are “Sound Distribution System” and “Marketing Strategy Planning”. The fourth important dimension is “Industry Regulation (0.106)”, and the two most important factors are under this dimension “Industry Self-Regulation” and “Government Regulations”. The fifth most important Dimension is “Human Resources (0.079)”, and the two most important factors under this dimension are “Incentive and Reward System” and “Strengthening Professional Training”. The conclusion of this study is that the management strategy of the industry of water treatment of central air conditioning should be enhancing “Core Technological Competence as the first priority.

並列關鍵字

Management Strategy ； SWOT Analysis ； Analytical Hierarchy Process (AHP) ； Industry of Water Treatment of Central Air Conditioning

參考文獻

53.顏正豐(2007)，台灣地區綜合旅行社經營策略之研究－以躉售業為例，銘傳

6.田逸星(2002)，台灣中藥製造業經營策略之探討。國立成功大學工業管理科學

31.陳立航(2006)，核心技術能力與多角化成長策略之研究-表面改質零件再清洗

32.張文彬(2002)，「顧客關係管理的核心活動在企業界應用過程之探討」，中原大學企業管理學系研究所碩士論文。

41.楊慧華(2002)，企業文化、企業願景、經營策略與經營績效之關係研究—以台灣國際觀光旅館為實證，國立成功大學企業管理研究所碩士論文。