機構式養老之連鎖加盟經營模式建構研究

The Research On Construction In Business Model Of Institutional Nursing Home Franchise

官國華(Kuo-Hua kuan)

指導教授 ： 顧志遠博士

中原大學/商學院/企業管理研究所/碩士(2012年)

https://doi.org/10.6840/cycu201200683

摘要

目前台灣已進入高齡化社會，高齡化社會之快速變遷，將引發新的需求與問題，成為政府及民間關注的焦點，因而也需要有相對的規劃及因應對策與措施，至法規的修訂，俾使政策、立法、服務合一，有效落實老人福祉。在高齡化社會裏，如何讓老人維持尊嚴和自主的生活是一項挑戰，也是整個社會包括老人本身、家庭、民間部門和政府共同的責任。老人照顧服務應如何符合高齡者需求，因依全人照顧．在地老化及多元化連續服務原則規劃，可提供居家式、社區式或機構式服務，建構妥善照顧管理機制來辦理。未來隨著家庭結構的改變以及高齡人口的增加，老人對於長期照護、養護及安養機構就養之機構需求必也會增加。
台灣高齡人口的成長不容忽視，未來凡是與老年人口相關的系列產品，會具有可觀的需求量及發展潛力，如安養機構即為其中頗為看好的產品之一，對於老人福利政策與相關安養對策宜及早構思，更突顯老人安養相關研究的重要性。因傳統型機構式養老並沒有完整的組織規劃，所以藉由連鎖加盟的方式與機構式養老做結合的動作，連盟加盟是指眾多小規模、分散的、經營同類商品和服務同一品牌的零售店，在總部的組織領導下，採取共同的經營方針、一致的營銷行動，實行集中採購和分散銷售的系統化管理，透過連鎖加盟企業化管理實現規模經濟效益的聯合體。
本研究依據Gary Hamel所主張的經營模式等相關文獻分析，找出具代表性五個創新理論架構面：核心策略、策略性資源、顧客介面、價值網路、營收機制。研究觀點偏重於主觀認定，無法實際導入論其成效，屬概念性架構初探，故由訪談問卷中整理出機構式養老之連鎖加盟經營模式請各專家們就其專業角度來探究，最後藉由訪談問卷的整理與歸納，做出結論與建議，提供之後要從事機構式養老之連鎖加盟產業參考。

關鍵字

機構式養老 ； 連鎖加盟 ； 經營模式

並列摘要

Taiwan is turning into an aging society, aging society will be changed rapidly, and will lead to new demands and problems and it'll become government and the citizens focus. Because of that, special planning and corresponding & prevention actions should be done as well as the corrections to be made up the law.in the aging society, it's a challenge how to maintain elderly's pride while living on their own, it is everyone's shared responsibilities. Elderly care should be suitable for all ages and should be able to provide with different choices such as residential, community based, or organization based services, should create a complete solution to process such idea. in the future, where elderly population increases, the care for elderly, settlement organization should increase accordingly.
We should not ignore the fact that elderly population's rapid increase. Product lines related to them will also be in demand, especially with settlement organizations will also be one of the main focuses, elderly beneficial strategies will be raised soon and the importance of human welfare being will be studied. a traditional institutional pension and not a complete in an organizational planning, combined with the action so to do by way of franchising and institutional pension, league and joining means many small-scale, decentralized operating such goods and services of the same brand of retail stores, Organization under the leadership of the headquarters, to adopt a common operating principles, consistent marketing actions, the implementation of centralized purchasing and decentralized sales systematic management of the commonwealth to realize economies of scale through the franchise enterprise management.
This study done by Gary Jamel shows the running business model and related contribution analysis, found out the typical five theoretic perspectives: core strategy, strategic resources, customer interface, web value and net profit mechanism. research point of view emphasis on subjective judgments, not actually import of effectiveness, is a conceptual framework of institutional endowment of the franchise business model sorted out, and so from the interview questionnaire invited experts to explore their professional point of view, with finally by the interviews, the collation of the questionnaire, summary of the conclusions and recommendations, and then engaged in the institutional endowment of the franchising industry provide a reference.

並列關鍵字

business model ； franchise ； Institutional nursing home

參考文獻

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