國軍招募志願役士兵人員方式之探討

The Study on the Way of Volunteer Officers and Soldiers of The National Army Recruitment

麥閔彥(Min-Yen Mai)

指導教授 ： 劉士豪

中原大學/商學院/資訊管理研究所/碩士(2014年)

https://doi.org/10.6840/cycu201400005

摘要

國防部推動「募兵制」成效一直是各方關切焦點，但觀看近三年志願役士兵獲得人數逐年遞減的情況下，如何以更有效的行銷策略為國軍招募更多素質高、役期長的優秀人才進入軍隊服役，是為本研究的動機所在。
因此，本研究將以「需求理論」及「招募策略」2個構面下，探討國軍招募志願役士兵人員的方式，並以中原大學將步入職場的學生為調查對象施以問卷，回收有效問卷共計93份，發現結果如次：
一、現行志願役士兵薪資福利待遇可造成社會青年投考的誘因。
二、不同的招募行銷方式改變了社會青年加入志願役士兵的意願。
綜上所述，國軍招募志願役士兵人員的方式應著重在「薪資福利待遇」及「行銷方式」2個面向，以增加社會青年加入國軍的意願。

關鍵字

募兵制 ； 志願役士兵

並列摘要

It has always been publicity on the recruitment results of voluntary military service conducted by the Ministry of Defense. And as the number of voluntary soldiers decreased in the past three years, this had lead to the motivation of this research, how to obtain to more highly professional, and long-term service recruitments by a better marketing strategy.
Therefore, this research will apply both " Maslow's hierarchy of needs" and "Recruitment strategies" to discuss the recruitment method of voluntary soldiers, and will also conduct a questionnaire survey based on the students that are near graduation in Chung Yuan Christian University. Total valid questionnaires are 93 copies, and the analysis results are described as follows:
1.Present salary and welfare benefits of voluntary soldiers are the significant.
2.Different marketing methods used for recruitment can affect the intention of unemployed youth people joining the voluntary soldier program.
To summarize, the recruiting of voluntary soldiers in R.O.C forces should be focused on the two aspects: "salary and welfare benefits" and "marketing strategy", in order to arouse the willingness of joining voluntary soldiers among unemployed youth people.

並列關鍵字

Voluntary Military Service ； Voluntary Soldiers

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