木作工藝導入療癒特質之研究與設計

A Study and Design of Wooden Craft Import to Therapeutical Characters.

王悅容(Yueh-Jung Wang)

指導教授 ： 林昆範

中原大學/設計學院/商業設計研究所/碩士(2014年)

https://doi.org/10.6840/cycu201400413

摘要

近年來地方特色產業逐漸興起，為各地帶起一股文化經濟產業。有鑑於木工藝文化漸漸沒落，為了保留並提升木工藝文化特色，本研究針對木藝品提出導入療癒特質的設計概念，並分析與文創商品結合的策略及推廣。從木工藝的興盛到沒落，到如何設計出結合傳統與創新的產品，變成新一代木工藝設計商品。

觀今「霍夫曼的黃色小鴨」療癒經濟學，現代社會的消費文化轉變以療癒商品為主流，生活消費型態與生活壓力息息相關，人們對於休閒與心靈需求的滿足越來越重視。從馬斯洛心理消費學來看，當基層的需求已被滿足後，人們追求的是更高的層次情感的需求，渴望被療癒、渴望心靈愉悅的層次。本研究從文獻探討法，分析了木頭本質的特色以及木工藝應用的創意商品，也從案例分析中找出療癒商品的造型特質，希望設計一套大人小孩都愛的療癒系木製商品，並希望能從心理層面洞悉消費者與設計者之間的連結，增加產品的價值。

關鍵字

木藝設計 ； 地方產業特色 ； 療癒 ； 趣味 ； 生活工藝

並列摘要

In recent years, the gradual rise of local industries and stimulate the consumer economy around the cultural industries. In view of the wooden craft culture gradually decline, in order to preserve and enhance the cultural characteristics of wood craft, this study Wooden goods imported healing function proposed design concepts, analysis and strategic combination of cultural and creative product marketing. From wood craft flourished to decline, how to design a combination of traditional and innovative products, designed to become a new generation of wood craft goods.

Observed, "Hoffman yellow duckling" healing Economics, modern society has changed consumption patterns, and more and more creative goods for the mainstream, the main reason is closely linked with life stress. People for recreation and spiritual needs met more and more attention from Maslow psychological consumer science point of view, when the grass needs have been met, the pursuit of a higher level of emotional needs. Desire to be healed, eager mind pleasant level. This study literature method to analyze the characteristics of wood and wood craft applications commodity nature of creativity, after the changes in consumption patterns, but also analyze therapeutic healing qualities of the product styling, design a set of children and adults all love Healing wooden goods, and hope from the psychological level insight into the link between consumers and designers to increase the value of the product.

並列關鍵字

local industry characterist ； Wooden design ； life craft ； fun ； healing

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