- 學位論文
韓國與他國簽訂FTA對國內聚酯短纖產業的影響及未來經營策略研究 以新光合纖聚酯短纖為例
The Impact of South Korea Signed FTA on the Domestic Polyester Staple Fiber Industry and the Future Business Strategy Research-Case Study of Shin Kong Synthetic Fibers in Polyester Staple Fiber
摘要
中文摘要 發生於1997年的亞洲金融風暴，印尼、南韓及泰國是受此金融風暴影響最深的三個國家，其他像香港、寮國、馬來西亞及菲律賓也受到波及。歷經了金融風暴衝擊的南韓，從此開始調整經貿政策。為了開拓國際貿易市場，南韓政府積極的尋求與他國簽屬自由貿易協定。這段期間已完成了與東協(2004)、智利(2002)、新加坡(2005)、泰國(2009)、越南(2012)、印度(2009)、祕魯((2010)、歐盟(2011)及美國(2012)等國自由貿易協定的簽署，尤其是2012年與美國的自由貿易的簽署。在南韓充滿了勝利的歡呼，經濟前景一片大好，眼見韓國經濟即將展翅高飛的同時，台灣仍然一籌莫展，坐困愁城。 本研究最主要有下面幾個面向: 1. 針對全球幾大自由貿易區簽署的背景與簽署內容進行探討。 2. ECFA對當前台灣經貿困境是否有幫助。 3. 全球聚酯產業現況分析。 4. 台灣聚酯產業分析，藉由行銷文獻探討，對於南韓簽屬自由貿易協定之後，未來目標市場選定及經營策略制定。 由於台灣地位特殊，目前國際上僅有23國與台灣有邦交關係，且大多為驀爾小國，即使簽訂了FTA，對於台灣國際貿易助益不大；但若是要與經濟大國簽署，受限於國際現實面，可說是障礙重重。要如何突破困境，從本研究的探討，大約可勾勒出一個輪廓。差異化產品是必須要走的一條路，但成本的管控也至為重要。如何將差異化與成本控制連結，此研究中也列出了一些作法。再則，從本研究中得知，聚酯產業不但遭受到FTA的衝擊，連帶地也受到了ECFA的影響。聚酯產業在面對如此惡劣的環境之下，企業的轉型是必要的，以往大量生產的模式需要做改變。同時上下游的結合，也是未來努力的方向。另外，目標市場的選擇，也需要了解該地區消費者的消費行為，對的產品投入對的地方，才能夠產生較大的綜效。 處在如此大環境不利的情況下，弱勢的產品、弱勢的企業，將會逐漸地退出這個市場。為了避免成為下一個被淘汰的對象，未來產業的應變能力需更加的靈敏與迅速，才能夠跟得上這個潮流。 關鍵詞:自由貿易協定(FTA)、兩岸經濟合作架構(ECFA)、聚酯產業
並列摘要
Abstract The Asian financial crisis in 1997, Indonesia, South Korea and Thailand, the three countries most affected by this financial turmoil, such as Hong Kong, Laos, Malaysia and the Philippines have been affected. South Korea, after the financial turmoil began to adjust the economic and trade policies. In order to explore the international trade market, the South Korean government is actively seeking the signing of free trade agreements with other countries. During this period has been completed with the ASEAN (2004), Chile (2002), Singapore (2005), Thailand (2009), Vietnam (2012), India (2009), Peru ((2010), the European Union (2011) and the United States The signing of the Free Trade Agreement (2012) and so on, especially the signing of free trade with the United States in 2012. In South Korea full of triumph, the economic outlook is excellent, the Korean economy will fly in the future, but Taiwan is still unable to do anything. In this study, the most important oriented following: 1. To discuss with the background of the world's largest free trade zone and contents. 2. ECFA on Taiwan economic and trade predicament if that helps. 3. Situation analysis of the global polyester industry. 4. Taiwan's polyester industry, by marketing literature to explore for South Korea after the signing of free trade agreements, target market selection and formulation of business strategy. Due to Taiwan's special status, the international only 23 countries and Taiwan have diplomatic relations in right now, and almost are small countries, even if signed the FTA with diplomatic countries for Taiwan's international trade do not help so much. But if it is with the economic powerful countries signed, limited in international relationship can be said obstacles. How to overcome difficulties, from this research study, can be roughly sketched out an outline. The differential products are a must go the way, but the cost of control is also of paramount importance. How to differentiation and cost control link, this study also lists some of the practices. Furthermore, from this study that the polyester industry not only suffered the FTA impacted, and it gets to have also been the ECFA effect. Polyester industry faces to such a hostile environment, business transformation is necessary. In the past, mass production patterns need to make changes. Combination upstream and downstream, it is also the direction of future efforts. In addition, the choice of target market, it need to understand the region's consumer behavior too, the right products to the right place to be able to generate greater synergy. Face to environment unfavorable circumstances, the uncompetitive products and disadvantaged businesses, will gradually retreat from the market. In order to avoid becoming the next to be eliminated objects, future industry resilience needs to be more sensitive and rapid to be able to keep in trend. Keywords: Free Trade Agreement, Economic Cooperation Framework Agreement, Polyester Industry