汽車旅館消費誘因研究─以桃園縣為例

Motivations of Motel Consumption

蔡國華(Kuo-Hua Tsai)

指導教授 ： 張謙允

中原大學/設計學院/室內設計學系/碩士(2009年)

https://doi.org/10.6840/cycu200900446

摘要

摘要
本研究探討消費者及經營者對國內汽車旅館消費誘因的認定，選擇桃園地區之各案例以及鄰近城市之其他案例做為比較。並在研究中找尋適當之人選共19位，以此議題進行深入訪談後整理分析，其中分析出包括（一）相關對汽車旅館消費的行為或其他生活中產生可能與汽車旅館消費所連結的事物，（二） 旅館經營者之規劃理念分析及歸納，在於掌握其注重之消費面向及考量因素，以及（三）消費者過去經驗之回顧，以分析其潛在及隱藏因素。研究結果發現，在汽車旅館經營裡，許多屬於汽車旅館消費的誘因已行之有年，但大多數的消費誘因焦點都放在空間的創意設計方面。
透過相關研究後發覺桃園當地之汽車旅館消費誘因，與其他鄰近城市中的汽車旅館並無太大的不同，也有很大部分的誘因創造都著眼在空間的創意設計。本研究中由文獻探討、實地案例調查至相關人員的訪談後，綜合整理分析找出現有汽車旅館所缺乏的消費誘因。除研究發覺在空間創意設計方面以外，在多數經營中的汽車旅館裡，卻不見有引用消費者在生活中其他消費習慣的行為做連想。找出其他消費行業來加以連結，創造出汽車旅館其他的消費型式，以增加更多的消費誘因。研究中提出汽車旅館所罕見之其他可能消費誘因，讓桃園當地之汽車旅館業者做為經營參考。

關鍵字

汽車旅館 ； 消費誘因 ； 創意設計

並列摘要

Abstract
This research probes into consumers and the operator asserting to consumption inducement of domestic motel, every case of choosing the garden area of peach and near the other cases of the city as comparing. And look for the appropriate person and amount to 19 under study for action, carry on deep interview with this topic, put in order and analyze, among them analyze and include.(1) May consume the things linked with the motel to produce in relevant behavior or other life to consumption of motel.(2)The hotel operator's planning idea is analyzed and summed up, lie in grasping its consumption that pays attention to and facing and considering the factor, and .(3) Consumer's retrospect of experience in the past, in order to analyze it was potential and hiding the factor. Result of study find manage, a lot of belong to motel inducement having annual already competent of consumption in motel, but most consumption inducement focuses are all put in creative design of the space.
Through discovering the motel consumption inducement of the local peach garden after relevant research, with near motel of city have too heavy difference, have the majority of inducement create and have the creative design in the space in mind very too while being other. Probed into from the literature this research, the case on the spot is investigated after the interview of relevant personnel, put in order and analyze that finds out the scarce consumption inducement of existing motel synthetically. Besides studying and discovering in creative design of space, in the motel in the majority is managed, disappear, have, quote consumer other behavior of consumption habit think among life. Find out other consumption trades to link, create the other consumption model of the motel, in order to increase more consumption inducements. Propose the rare other possible consumption inducements of the motel while studying, the car lodging industry person letting the peach garden be local, as the management reference.

並列關鍵字

Motel ； consumption inducement ； creative design

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