應用層級分析法於表面黏著技術產業的訂單影響因素研究

Using AHP for Analyzing Significant Factors of Orders in the Surface Mount Technology Industry

邱家煌(Chia-Huang Chiu)

指導教授 ： 洪智力

中原大學/商學院/資訊管理研究所/碩士(2009年)

https://doi.org/10.6840/cycu200900492

摘要

本研究以表面黏著技術產業為例，以層級分析法(Analytical Hierarchy Process, AHP)探討企業的訂單影響因素，並提出以知識本體作為過濾分類影響因素，目前常見之影響因素是透過群體腦力激盪法、德菲法或KJ法，在訪談過程中專家所提之看法及見解較為主觀，亦無法累積相關知識。因此本研究使用知識本體建立影響訂單因素之知識模型，以系統的方式來定義及整合影響因素，以達成知識的儲存、擷取與再利用。知識本體中的知識是以正規概念分析法(Formal Concept Analysis, FCA)來對專家做擷取，經由知識本體所獲得之影響構面及因素，作為層級分析法之層級架構，然後應用層級分析法來評估影響因素的權重，以獲知其相對重要性關係。研究結果顯示，層級分析法中重要影響因素之相對權重，依其權值比重及大小得知「企業策略構面」是表面黏著技術產業最重視的影響層面，其次為價格因素構面、同業競爭構面、營運範疇構面、服務品質構面，而產品差異化構面為第六。而表面黏著技術業者更可由本研究得到的相關因素，藉此加強企業資源分配。透過本研究之建議，以提供國內表面黏著技術業者未來發展方向之參考。

關鍵字

知識本體 ； 表面黏著技術產業 ； 影響因素 ； 層級分析法

並列摘要

This research takes the Surface Mount Technology (SMT) industry as the study subject, and employs an Analytical Hierarchy Process (AHP) method to investigate the factors that affect corporate orders. In addition, an ontology approach is proposed for the filtration of impact factors. Currently, the most commonly observed impact factors are derived from the brainstorming, Delphi or KJ method. Most opinions or comments advocated by experts during the interview process tend to be too subjective to be relevant to accumulate relevant knowledge. As a result, a knowledge model affected by order factors is established in our research via the application of ontology. A systematic approach is applied to define and integrate the impact factors in order to accomplish the storage, extraction, and re-utilization of information. Knowledge defined in ontology is extracted from experts via a Formal Concept Analysis (FCA) method. Impact dimensions and factors derived from the ontological approach will be utilized as the fundamental framework for the analytical hierarchy process method by which the weight of the impact factors will be evaluated in order to determine its relative importance. It was suggested by the research result that the “corporate strategy dimension” is considered the most crucial impact level by the SMT industry based on its percentage and size of the relevant weight in AHP, followed by the remaining dimensions of price factor, horizontal competition, operation scope, surface quality, and finally product differentiation. The SMT corporations can utilize the relevant factors derived in our research to reinforce the distribution of corporate resources. The suggestions proposed in our research can also be used as a reference for establishing the direction of future development for domestic SMT corporations.

並列關鍵字

Impact Factors ； Surface Mount Technology ； Ontology ； Analytical Hierarchy Process

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