- 學位論文
以擬社會互動探討銀髮族在行動裝置上之持續意願：以Line為例
The Seniors’ Para-Social Interaction and the Continuous Usage Intention with Mobile Device: As Line for Example
摘要
目前全球已經進入老齡化社會，人口老齡化的出現導致撫養比上升。銀髮族往往可以待在家裡度過一整天，卻不知道該做什麼事情，再加上如果無人陪伴，這可能會導致他們感到孤獨。孤獨感可能會引起銀髮族的擬社會化互動，他們希望透過擬社會化互動，以藉此彌補社會的隔離並且來跟大眾作互動。這代表銀髮族會花時間利用智慧型手機來與家人與朋友溝通，希望能因此有更多的聯繫，而不會與社會脫節。 本研究主旨是：（1）探討導致銀髮族擬社會互動的原因和結果；（2）探討銀髮族對智慧型手機上應用程式的熟悉程度和持續使用意願的相關性。 本研究的假設：（1）孤獨感會正面影響擬社會化互動；（2）擬社會化互動會正面影響持續使用意願；（3）擬社會化互動作為中介變數會影響孤獨感和持續使用意願；（4）熟悉度作為調節變數會影響擬社會化互動和持續使用意願。這份研究所使用的研究方法是利用描述性統計、信度及效度、相關係數和線性迴歸去分析390份有效的紙本問卷。 本研究的結果顯示，四項假設皆成立。當銀髮族感到孤獨時可能會發展擬社會互動，擬社會互動對持續使用意願有正面的影響，而當他們對Line感到熟悉時也會是讓他們產生繼續使用的意願。
並列摘要
There are more seniors in the world in recent years as we are entering an Aging Society. The advent of an aging population will cause the senior dependency ratio to rise, and this situation has already begun to spread globally. Seniors do not have plans may spend a whole day at home doing nothing. Moreover, if seniors do not live with their children, it might cause the feeling of loneliness. Seniors’ para-social interaction may result from their motivation to compensate for social isolation. Communication technology on smartphones is an easily accessible resources for seniors to engage in para-social interaction. It means that seniors spend more time alone on smartphone communication. This study aims at: (1) investigating causes and effects of the para-social interaction; (2) examining the relationship between familiarity and continuous usage intention. This research hypothesis are: (1) loneliness will positively influences para-social interaction; (2) para-social interaction will positively influences continuous usage intention; (3) para-social interaction will mediate loneliness and continuous usage intention; (4) familiarity as a moderator will effect on para-social interaction and continuous usage intention. This study analyzed 390 valid paper surveys with descriptive statistics, reliability and validity analysis, correlation analysis and linear regression analysis. The findings of the study indicate four hypotheses were supported. Seniors’ loneliness may prompt para-social interaction, and para-social interaction positively influences users’ continuous usage intention. Finally, familiarity with the phone communication application strengthens their continuous usage intention.