大學社會責任與企業社會責任之社會網絡分析

Social Network Analysis of University Social Responsibility and Corporate Social Responsibility

蔡秉修(Ping-Hsiu Tsai)

指導教授 ： 皮世明

中原大學/商學院/資訊管理研究所/碩士(2021年)

https://doi.org/10.6840/cycu202100377

摘要

過往企業除了需要為員工、股東負責任之外，也逐漸被社會要求負起對社會、環境等等的責任，為永續發展盡一份心力，謂之企業社會責任。隨著社會的進步，近年來由企業社會責任演變而來的大學社會責任越來越受到矚目，社會對於大學的期待並不只是一個學術的象牙塔，而是培育人才、為社會付出與服務的機構，如此一來才能提升社會進步的動力，朝永續發展的方向邁進。
本研究根據WOS(Web of science)相關性檢索出的CSR與USR文獻中，各取出引用次數前五百篇的文獻作為參考，透過社會網路分析的方式對關鍵字、作者、期刊進行程度中心性、中介中心性、接近中心性分析，使用Ucinet軟體計算其相關性指標，並用Vosviewer繪製其社會網絡圖以視覺化的方式呈現，目的主要可分為三大項，首先是讓大眾了解USR(University Social Responsibility)與CSR(Corporate social responsibility)的發展趨勢，其次是分析USR與CSR文獻關鍵字、作者、期刊之間的關係，最後是分析USR與CSR未來的發展概況，透過此研究提供未來學者研究上的方向與建議。

關鍵字

大學社會責任 ； 企業社會責任 ； 社會網絡分析 ； 大學服務 ； 社會需求

並列摘要

In the past, in addition to being responsible for employees and shareholders, companies have also gradually been required by society to take responsibility for society, the environment, etc., and contribute to sustainable development, which is called corporate social responsibility. With the progress of society, the social responsibility of universities, which has evolved from corporate social responsibility, has attracted more and more attention in recent years. The society’s expectations for universities are not just an academic ivory tower, but rather to cultivate talents and contribute to and serve the society. Organizations, in this way, can enhance the driving force of social progress and move towards sustainable development.
In this study, among the CSR and USR documents retrieved based on WOS (Web of science) relevance, the top 500 citations were taken as references, and the keywords, authors, and journals were analyzed through social network analysis. The analysis of gender, betweenness centrality, and proximity centrality uses Ucinet software to calculate its correlation index, and uses Vosviewer to draw its social network diagram to present it in a visual way. The purpose can be divided into three main items. The first is to let the public understand USR(University Social Responsibility) and CSR (Corporate social responsibility), followed by the analysis of the relationship between USR and CSR literature keywords, authors, and journals, and finally the analysis of the future development of USR and CSR, through this research to provide future scholars Research directions and suggestions.

並列關鍵字

University social responsibility ； Corporate social responsibility ； Social network analysis ； University services ； Social needs

參考文獻

Aladdin Dwekat , Elies Seguí-Mas Guillermina Tormo-Carbó.(2020). The effect of the board on corporate social responsibility: bibliometric and social network

Analysis

Adriana Galant Simon Cadez.(2017). Corporate social responsibility and financial performance relationship: a review of measurement approaches. Economic Research-Ekonomska Istraživanja, VOL. 30, NO. 1, 676–693.

Anon (2011) Social Network Analysis Theory and Applications

A. Hanneman and M. Riddle.(2005), "Introduction to social network methods,"online at http://www.faculty.ucr.edu/ hanneman/nettext/.