The traditional content retrieval pattern takes the word description as the main processing object and lacks the description of the non-word resources. In the information retrieval field, the multimedia content retrieval makes the non-word resources into the word annotation of metadata in order to help the user to search. However, the method of word annotation lacks the expression of semantic and concealment of knowledgeable understanding. Therefore, the machine is unable to interpret and causes the user’s drop of sensation retrieval. In order to solve this problem, this research takes the movie field as the example. The acquired film ontology investigation, we pick up formal conceptual analysis, KJ method, Mind Map method and using for film ontology to developing semantic-aware multimedia retrieval system.