- 學位論文
在台法式甜點店之文化設計 —以 O’PARIS Pâtisserie 歐巴黎法式甜點店為例—
Cultural design of French Pâtisserie in Taiwan - An example of O’PARIS Pâtisserie
摘要
全球化發展下飲食文化的傳播，其中甜點最常引起台灣各年齡層消費者的注目，陸續有許多不同文化的甜點店陸續引進，在台灣發展、扎根。並且研究顯示在 2010 年後，台灣人出國到法國廚藝學校學藝的人數持續成長，成為全世界藍帶學生數目排名第三的國家，可知法式甜點在台灣的蓬勃發展。而旅法歸國的甜點師也致力於將正統法式甜點以及飲食文化，帶回台灣這塊土地上。 透過台灣消費者行為分析可以了解到，除了甜點本身，其視覺設計也是法式甜點店不可忽視的核心價值，但目前市場上利用法式文化設計的甜點品牌屈指可數。因此本創作將先透過文獻分析「法式甜點歷史背景」以及「法國文化底蘊」；再以設計手法表現，創造出品牌價值優勢。
並列摘要
The development of globalization cause the spread of food culture, especially dessert shops could often attract the attention of consumers from every kind of age group in Taiwan. Many desserts have been introduced to Taiwan successively. Almost every shop has its own different exotic cultures. Also, they have developed and taken root in Taiwan. One research shows that after 2010, the number of Taiwanese students who go abroad to study in French culinary schools has grown. Furthermore, the number of Taiwanese students studying in Le Cordon Bleu is becoming number 3 compared to other countries in the world. It also shows that French desserts are flourishing in Taiwan. The pastry chefs who returned from France are also committed to bring the orthodox French culture back to Taiwan. Through the research of consumer behavior in Taiwan, we could find that not only the material of desserts are important, but also the visual design could be considered as the core value of French dessert shops, However, there are only a few dessert brands that use French culture to design dessert in Taiwan market. Therefore, this thesis was created to analyze the French dessert shops in Taiwan. First, observe the historical background of French desserts and French culture through literature analysis. Second, use the design technique to express and create the advantage of O’PARIS Pâtisserie’s brand value.