星兒工坊視覺與包裝設計創作

星兒工坊為自閉症協進會所創立的公益組織，專門收容許多身心障礙者，讓他們有安置與學習的機會。在近年來大眾對於弱勢團體的議題越來越受關注，許多設計師紛紛開始與公益團體合作，大力推廣其理念與主張，並設計許許多多具自家特色的義賣商品，也因此各個相關組織間逐漸開始有所競爭，且對此有了重視與認知，每個團體也都紛紛希望能體現其特色與商品，相互展現自我形象風格，好讓大眾能產生其印象，達到推廣組織的成效。本創作主要透過與民間公益組織星兒工坊的合作，深入探討其運作內容與主張，在文獻部分從自閉症的角度切入，了解其行為模式，接著對工坊本身作業內容與商品進行田野調查，並分析各類同質公益團體間的形象商品作為參考依據，從中整理並歸納出具適合的形象設計，最後選用常代表團體意識作為符號的顏色絲帶去設計發展出該工坊的形象視覺，再將此延伸到該工坊的義賣商品上，藉此強化工坊的形象特色，期盼能成為推廣工坊的一項助力，走出星兒工坊的專屬風格，擴大發展空間。

關鍵字

自閉症；公益組織；包裝；形象設計

並列摘要

Star children Workshop is a Non-profit organization which is founded by the Association of Autism ,and it accommodates a lot of physicals and mental handicapped .Besides,it gives them a number of opportunities for learning and settling.In recent years, people are more and more concerned with the issue of social vulnerable groups. Many designers start to cooperate with Non-profit organization and strongly promote their idea and proposal by designing many self-characteristic goods for charity sale. Hence, many organization gradually compete with each other and pay attention to the issue. Every group hope to express its feature and goods for good impression in peoples’mind and promote the result of organization. This work deeply discuss the proposal and operation through the cooperation with Star children Workshop which is a Non-governmental public welfare organization and cut in the topic of Autism in the literature part. The purpose is to find out their behavior and do the field research to operation of workshop and goods. Then, analysis all kinds of similar group’s goods for reference and sort out them. So we can induce suitable design and choose the color ribbon which represents group awareness to design the development of workshop image vision. After that, we extent this idea to charity sale goods and strengthen workshop’s image characteristics. Hope to be the promotion assist for the workshop and their own style ,and cause to expand the development.