企業社會責任認證與財務績效關係之探討 -利害關係人的中介效果

The Impact of Corporate Social Responsibility Certification on Firm Performance- The Moderating Effect of Stakeholders

陳怡君(Yi-Jyun Chen)

指導教授 ： 胡為善 ； 丁緯

中原大學/商學院/會計研究所/碩士(2010年)

https://doi.org/10.6840/cycu201100749

摘要

雖然對歐美日等國而言，企業社會責任已盛行幾十年，但對於台灣而言，企業社會責任仍屬於剛起步的階段，台灣在經濟蓬勃發展的同時，卻忽略企業社會責任的重要性，如：員工工作超時、環境污染及塑化劑等事件時有所聞。由於企業過度追求財務績效，造成利害關係人的權益受到極大虧損。
近年來，由於消費者意識逐漸抬頭、環境法規日漸嚴苛。因此，現今成功的企業需要注重企業社會責任，並且要與其利害關係人之間維持良好的互動關係。根據利害關係人理論，利害關係人為企業社會責任的具體架構。而企業社會責任對企業而言，不僅要考量到股東的利益，也應照顧到其他利害關係人如員工、消費者的權益。
本研究的樣本對象為2006年至2008年間於台灣股票市場上市及上櫃之公司，以遠見雜誌《企業社會責任獎》、天下雜誌《企業公民獎》及中華公司治理協會之認證來衡量其是否為一家具企業社會責任之公司。本研究以縱橫資料探討企業社會責任及其利害關係人是否會對財務績效產生影響。本研究實證結果發現，善盡企業社會責任的公司對財務績效呈現顯著正向關係，且一家具企業社會責任之公司，在員工與消費者方面均與其財務績效呈顯著正相關，表示公司若能有良好的評估員工績效的方式及好的商譽以吸引消費者來購買其產品，便能增進財務績效；但本研究亦發現，環境資訊的揭露程度與財務績效並沒有顯著關聯性存在。

關鍵字

企業社會責任 ； 環境資訊揭露程度 ； 利害關係人

並列摘要

Although the corporate social responsibility(CSR) has been developed for many decades in the United States and Europe, Taiwan’s CSR has still been at the initial stage. Taiwan’s economy has rapidly developed for four decades, yet numerous companies neglecting CSR. For example, there has been many cases occurred for the past five years, such as working overtime, environmental pollution, and plasticizer events. Because of the companies paid too much attention to pursue financial performance, the interests of stakeholder were heavily damaged.
Recently, the awareness of consumers are rising and the environmental regulations are stricter than before. Therefore, a successful company has to maintain good relationship with all the stakeholders. According to the stakeholder theory, the stakeholders are the specific target of CSR. The CSR denotes a company should take care of not only the interests of shareholders, but also the interests of all the other stakeholders, such as consumers and employees..
The sample companies of this study are derived from the publicly listed companies traded on Taiwan stock exchange during the period from 2006 to 2008. The CSR companies are selected based on the special reports of Global Views Monthly Magazine, Common Wealth Magazine and Taiwan Corporate Governance Association. This investigation examines the impact of the CSR companies with their stakeholders on their financial performance. Empirical findings indicate that CSR companies have significantly positive relationship with the financial performance of the companies. This study also finds that the employees and customers of a CSR company has significantly positive relationship with its financial performance. This result suggests that a company with a well-established reputation and evaluation system on the employee performance will attract the consumers to purchase their products. Consequently， the financial of the CSR companies performance will improve. However, this study does not find the environmental disclosure has any significant relationship with the financial performance of the CSR companies.

並列關鍵字

corporate social responsibility ； stakeholder ； environmental disclosure

參考文獻

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