農業產銷班經營成功與農業經營管理顧問專家輔導功能之研究

A study on the successful of management in agricultural production & marketing teams and the function of agricultural management consultants

林冠伶(Kuan-Ling Lin)

指導教授 ： 鄒翊 ； 簡俱揚

中原大學/商學院/會計研究所/碩士(2006年)

https://doi.org/10.6840/cycu200600144

摘要

農業產銷班在經貿自由化、國際化及海峽兩岸關係劇變衝擊下，面臨競爭力低落，無以持續發展之危機。
在討論農業產銷班經營管理相關議題時，一般的文獻與研究，大多從產銷班組織運作、班的設備、幹部的領導力等角度出發，有關農業產銷班企業化經營管理面的動機研究相當有限，進而對輔導形式與經營績效之相關性探討亦不多見。
本研究則是從農業經營專家的觀點，將產銷班成功因素分成組織面、生產面、財務面、行銷面、研發面的分類，並針對農業經營管理顧問專家對其輔導成效作探討，對成功因素和輔導形式與經營績效的影響再檢驗，並加入其二者交互作用對農業產銷班經營績效的影響探討。
根據本研究三組的假設結果，證明輔導形式與各管理構面成功因素對產銷班經營績效是有影響，二者交互作用則對經營績效無影響，因此農業經營管理顧問專家的輔導成效獲得產銷班高度的肯定，績效亦顯著。
本研究對農業產銷班未來的輔導方向包括：一、加強產銷班財務管理的實務訓練；二、加強產銷班合作的策略，促進資源交流；三、對產銷班的輔導辦法應有彈性；四、輔導應配合農友時間及能力訂定改善對策；五、農業經營管理理念生根落實，持續發揮。

關鍵字

農業產銷班

並列摘要

Under the impact of liberation and internationalization of trade, together with severe changes in cross-strait relations, the agricultural production and marketing group is experiencing a crisis of low competitiveness and failures in ongoing development.

Upon discussion of topics relating to the operation and management of agricultural production and marketing groups, common literature and studies normally begin by examining the organizational operation with a view towards production and marketing groups, equipment and leadership among the members; therefore, studies on motivation of entrepreneurial operation and management relating to agricultural production and marketing groups are very limited. It is also rare to see discussions on relations between the format of consultation and performance of operations.

From a professional viewpoint of agricultural operation, this study divides the factors of successful production and marketing groups into category of organization, production, finance, marketing, R&D (Research & Development). There is discussion of the results of consultation from professional consultants on agricultural operations and management, which re-inspect the influence of factors of success and format of consultation on the performance of operations. Then the influence from interactive reaction of the two elements on the performance of operations from agricultural production and marketing group are discussed further.

According to results from assumption of three groups in this study, it is proven that the format of consultation and successful factors on each managing aspect does influence operational performance of production and marketing group; on the other hand, the interactions between the two elements imposes no influence on operational performance. Therefore, the results of consultation from professional consultants on agricultural operation, management of production, and the marketing group performance were obvious.

The future direction of consultation from this study of agricultural production and marketing group includes: 1) enhancing practical training of financial management for production and marketing group; 2) enhancing strategy of cooperation between production and marketing groups and promoting resource communication. 3) There shall be flexibility on consulting measure of production and marketing group; 4) the consultation shall cooperate with farmers’ time and ability to set strategy of improvement and 5) the managing concept of agricultural operation shall be put into practice for continuous development.

並列關鍵字

management in agricultural production

參考文獻

林梓聯(1996)「台灣農業生產組織之課題與展望」，農業金融論叢 35：99-120。

邱湧忠(2000)「打造21世紀台灣農業的希望工程」，行政院農業委員會輔導處。

邱湧忠(2000)「農業產銷班未來發展方向」，農業產銷班企業化經營輔導研討會專輯，高雄，p.1-19。

陳昭郎(2000)「提高幹部領導力」，農業產銷班企業化經營輔導研討會專輯，高雄。

楊文振(2002)「產銷班護身符-分級、共選、品牌行銷」，高雄區農情月刊，第41期。