國家競爭力對貿易便捷度與貿易風險度影響之研究-台商布局新南向政策國家實證研究

Relationship among Country Competitiveness and Trading Facilitation and Trading Risks－ Empirical Study on Configuration Strategy of Taiwanese Companies Under New Southbound Policy

賴渝涵(Yu-Han Lai)

指導教授 ： 呂鴻德

中原大學/商學院/企業管理研究所/碩士(2017年)

https://doi.org/10.6840/cycu201700190

摘要

全球區域經濟整合興起，台灣因外交困境而無法順利融入世界各區域經濟體，導致出口貿易呈現持續衰退趨勢，加之中國大陸經濟成長放緩等因素，皆使台灣經濟與產業發展受到衝擊。自1993年政府即開始推出南向政策，鼓勵台商踴躍前往開拓市場，然至2016年，新政府上任遂提出「新南向政策」，期望別於過往傳統的貿易型態，強調與東協十國、南亞六國及紐澳兩國建立廣泛連結，以創造共同利益。因此本研究希望台商能有效針對「新南向政策」不同國家的貿易便捷程度及貿易風險程度做進一步的探討，並希冀台商深入了解投資環境以成功布局「新南向政策」國家。
有鑑於此，本研究經由文獻探討及相關研究，選出相關變數加以探討，本研究變項可分為：（1）自變數：國家競爭力；（2）依變數：貿易便捷度（市場便捷、邊境便捷、基建便捷、流程便捷）、貿易風險度（政治風險、經濟風險、政策風險、支付風險）；（3）干擾變數：投資吸引力。主要調查對象為台北市進出口商業同業公會之會員廠商，該廠商以布局新南向政策國家為主。本研究採用結構性問卷，發放方式包含郵寄問卷、電子郵件等方式，有效問卷共計442份，並藉由SPSS軟體進行統計資料分析，結論如下：
1.「新南向政策」國家之國家競爭力對貿易便捷度及貿易風險度有顯著影響
2.「新南向政策」國家之貿易便捷度與貿易風險度有顯著相關
3.投資吸引力對國家競爭力與貿易便捷度、貿易風險度影響之關係有顯著干擾效果
4.「新南向政策」三大區域板塊之貿易便捷度與貿易風險度有顯著差異
最後，本研究茲將國家競爭力、投資吸引力、貿易便捷度及貿易風險度進行彙整，進而得知「新加坡」、「紐西蘭」為本研究探討的「新南向政策」國家中最適台商前往投資布局之國家。

關鍵字

國家競爭力 ； 貿易便捷度 ； 貿易風險度 ； 投資吸引力 ； 新南向政策 ； 區域板塊

並列摘要

Due to the diplomatic dilemma of Taiwan, which leads to decrease in exporting, in addition, the deceleration of China’s economy has impact on Taiwan’s economy and industry in the emerging of global economy integration era. Since 1993, Taiwan Government released Southbound Policy to stimulate Taiwan Company to develop new markets. After that in 2016, the Taiwan Government led a change to boost economic ties with ASEAN, South Asia, New Zealand and Singapore, which known for New Southbound Policy. The purpose of our research is to investigate the trading facilitation and trading risks among Taiwan Company to help them understand the investing environment under New Southbound Policy.

The variables in our research divide into independent variable, dependent variables and interference variable, which are country competitiveness, trading facilitation (including market convenience, border convenience, infrastructure convenience and process convenience), trading risks (including political risks, economy risks, policy risks and payment risks) and investment attraction. The main targets of the questionnaire are the members of Importers and Exporters Association of Taipei who focus on the New Southbound Policy countries. The study design was conducted via structured questionnaire collected by mailing and e-mail and 442 questionnaires were returned. The results via SPSS were as followed:

1. The country competitiveness among New Southbound Policy countries have a significant impact on trading facilitation and trading risks.
2. The trading facilitation among New Southbound Policy countries have a significant impact on trading risks.
3. The investment attraction has a significant interfere effect on country competitiveness, trading facilitation and trading risks.
4. The three economic plate under New Southbound Policy has a significant difference impact on each other.

After investigating country competitiveness, investment attraction, trading facilitation and trading risks, the suggestion in our research is that Singapore and New Zealand is the best countries to invest among New Southbound Policy countries.

並列關鍵字

Country Competitiveness ； Trading Facilitation ； Trading Risks ； Investment Attractiveness ； New Southbound Policy ； Economic Regional

參考文獻

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