手工印刷工坊視覺識別系統設計之創作與研究——以金屬印務所為例

這是一個手感經濟蓬勃發展的時代，人們越來越頻繁地在討論所謂的“匠人精神”，越來越多消費者在追求手感產品，同時也有更多的品牌，企圖將其蘊含的獨特的生活哲學，藉由其對生活細微的洞察，用自然又富有生命力的方式傳遞給消費者。「Metallic workshop金屬印務所」品牌就是在這樣前瞻的趨勢之下誕生的，該品牌是創作者經由對市場的觀察與分析，企圖建立的一個手作燙印工作坊品牌。本研究旨在為「Metallic workshop金屬印務所」建立完整的視覺識別系統，有助於其未來更寬廣的發展性，並且能夠將其理念傳遞給更廣泛的消費者。本研究可分為三個部分：（一）文獻探討：研究燙印工藝之歷史與發展；視覺識別系統與品牌體驗之理論，有助於建立完整的品牌及視覺。（二）案例分析：研究與分析國內外手作工坊品牌之視覺形象與品牌體驗模式，作為設計參考。（三）「Metallic workshop金屬印務所」創作：綜合文獻與案例分析提出創作策略，進行視覺識別系統創作。

關鍵字

視覺識別系統；手作工坊；燙印

並列摘要

Hand Touch Economy is in a period of vigorous development of a comprehensive in recent years. People are discussing the so-called “Craftsman's spirit” more and more frequently. The “Metallic Workshop” brand was born under such a forward-looking trend. It is a hot stamping manual workshop brand created by the creators through observation and analysis of the market. The purpose of this study is to create a complete visual identity system for the Metallic Workshop, which will help it develop more broadly in the future and deliver its ideas to a wider range of consumers. This research can be divided into three parts: (1) Literature discussion: research on the history and development of hot stamping process; the theory of visual identity system and brand experience which help to build a complete brand and its visual identity. (II) Case Analysis: Study and analyze the visual image and brand experience model of the handicraft workshop brands at home and abroad as a design reference. (III) Creation of “Metallic Workshop”: Comprehensive literature and case analysis propose creative strategies for visual identity system creation.