- 學位論文
中國大陸傳銷業管理法令架構與案例之研究
Direct Selling Marketing Industry Management Law Construction and the Case Research in People’s Republic of China
摘要
2008年受到國際金融海嘯衝擊，另一方面，兩岸協商機制恢復運作，兩岸三通正式實施，兩岸的經貿交流發展趨勢受到關注。由於消費力，中國大陸成了很有發展商機的地區，各國紛紛欲前往投資，台灣也不例外。然而，台商欲進入中國市場所需面臨之前景與困境，最好有所預見及準備。 傳銷在台灣稱為多層次傳銷，大陸則稱為直銷，指的僅有單層次傳銷。基於特殊發展背景而使中國首創--禁止傳銷與開放直銷並存，以現有的多邊服務貿易規則來看，這樣的立法規定是否違背WTO之精神？中國大陸對非法傳銷管理的法令架構紊亂，適用上有諸多疑義，如法律管理的界線應劃在哪裡，如何界定合法與非法，中央或各地方政府所發出各式相關管理文件又應如何適用，政府雖不遺餘力的查處與取締，卻效果不彰之原因等等。 本文整理分析相關文獻，說明中國大陸直銷管理法令架構，提出法令之缺失與實務上之不足，並研究五則判決，說明實務上法院如何適用刑法第二百二十五條之「非法經營罪」來論處非法傳銷行為，提出因非法傳銷性質改變致適用上存有之疑義，並說明刑法修正案新增之第二百二十四條之一「組織、領導傳銷罪」。希冀提供欲進入中國大陸傳銷市場之傳銷企業，對於中國大陸傳銷的管理法令架構有系統性的認識，以利於傳銷企業的管理經營以及傳銷市場的發展。
並列摘要
Be subjected to international financial tsunami in 2008 impact and the cross-strait talk mechanism recovers operation, the cross-straits direct shipping links formally carries out, cross-straits of economic trade exchanges development the trend is subjected to concern. Because of consuming power, People’s Republic of China became very a region of having the development business opportunities, all countries wanted to go to an investment in succession, and Taiwan is no exception. However, the Taiwanese businessmen want to get into a Chinese market need to face previous view and dilemma, had better have to foresee and prepare. Direct Selling, called multi-level sales in Taiwan, the mainland china then is called a direct selling and points only to single-level sales. This kind of China founds to only adopt caused by the development background is forbid to pyramid selling and open a direct selling keep both. See with existing multilateral rule of the service trade, does this kind of lawmaking stipulate if disobey the spirit of WTO or not? The law construction of People’s Republic of China to managing with the illegal pyramid selling is very mess. When applying, there are many doubts, such as where should the law management of the boundary marked, how to define legal and illegal, how should every kind of related management document that central or each local government send out be applied, etc. In the end, this text enumerates five more special cases and explains an actual situation how the court apply "Illegal Operating a Business offense" of the penal code Article 225 to illegal pyramid selling behavior. At the same time, this text puts forth that in practice the result contained of many doubts of applying because of the property of illegal pyramid selling changed, and explain a "The Organizer and the Exercise Leadership of Pyramid Selling offense" of Article 224-1 that the penal code revision bill adds. This text explains Mainland Chinese direct selling management law construction and puts forth the imperfection and the shortage on the actual situation of ordinance. Besides which, this text sorting analytical collection, research actual situation verdict, try to find out the problem that the ordinances application and crave for to provide for enterprises whom want to get into the direct selling market of People’s Republic of China to configure the systematic understanding of the Management Law Construction there. It will also benefit to the management of the enterprises and spread to the development of the direct selling market.