傳統中藥、南北貨店鋪創新傳承設計研究－以迪化街為例

迪化街早期由稻米茶葉輸出為主，後逐漸轉型為傳統南北貨、中藥材、食材與布市的批發基地，歷經了一百多年的時間，可說是臺北商業發展的縮影。然而近年因為飲食習慣的改變加上文創產業的介入，導致在地商家優勢並未獲得保障，使商品獨特性無法凸顯出來。面對客層的轉變，使傳統產業逐漸意識到銷售模式轉型的必要。針對傳統產業的創新與傳承，本研究透過文獻分析整合出迪化街店鋪的轉型參考，其結果有：建築立面與材質搭配的重要性、招牌的訊息以簡單趣味來呈現、店家更為重視商品部分。面臨時代的轉變，業者應利用老建築的特色，來替我們的新興產業加值，思考店鋪的外觀設計、建築立面如何與街區特色相結合。歷史街區內的店鋪在進行創新與傳承時，必須先掌握整體街區的協調與平衡，並以此脈絡下探討街區內店鋪轉型所需具備的要素。經本研究之文獻探討與實地訪查後，整合出店鋪設計的設計原則作為轉型策略的參考，並將篩選出的迪化街案例，利用此原則做分析與比較。談及街區美學的同時，本研究參考「創意生活產業」中企業對於整體街區再造的手法，將創意生活產業的核心與店鋪設計所具備的要素相整合，得出店鋪轉型的脈絡與參考策略。研究結果得知：店鋪轉型可分為兩階段：首先為注重核心知識的基礎階段，分為基本資料與基本設計；第二階段為更加進階的細部設計，包含空間的外觀設計與體驗活動。經研究內容套用於傳統型的店鋪案例分析後，可了解中藥行與南北貨鋪在轉型時的差異，同時也可作為後期傳統產業欲轉型的店鋪能有個參考與指標。

關鍵字

歷史街區；傳承；創新；店鋪設計；室內設計；創意生活產業

並列摘要

In the early days, Dihua Street was mainly exported from rice and tea, and then gradually transformed into a wholesale base for Traditional Herbal Medicine Store, Grocery Stores, food materials and cloth markets. After more than 100 years, it can be said to be a microcosm of Taipei's commercial development. However, in recent years, due to changes in eating habits and the intervention of the cultural and creative industries, the advantages of local businesses have not been guaranteed, and the uniqueness of products cannot be highlighted. Facing the change of customer base, traditional industries have gradually realized the necessity of the transformation of sales model. Aiming at the innovation and inheritance of traditional industries, this research integrates the transformation reference of Dihua Street stores through literature analysis. The results are: the importance of building facades and materials, the signboard information is presented in a simple and interesting manner, and the store pays more attention Commodity section. Facing the change of the times, the industry should make use of the characteristics of old buildings to add value to our emerging industries, and think about how the exterior design of the store and the building facade can be combined with the characteristics of the block. When innovating and inheriting shops in historical districts, they must first grasp the coordination and balance of the overall district, and explore the elements necessary for the transformation of shops in the district in this context. After the literature discussion and field visits in this study, the design principles of store design were integrated as a reference for transformation strategies, and the selected Dihua Street cases were used for analysis and comparison. While talking about the aesthetics of the block, this research refers to the company's approach to the overall block reconstruction in the "creative life industry", integrates the core of the creative life industry with the elements of store design, and draws the context and reference strategies for store transformation. The research results show that the transformation of the store can be divided into two stages: the first is the basic stage focusing on core knowledge, which is divided into basic information and basic design; the second stage is more advanced detailed design, including space design and experience activities. After applying the research content to the case analysis of traditional stores, it is possible to understand the differences between traditional Chinese medicine stores and North-South stores during the transformation, and it can also be used as a reference and indicator for the stores that want to transform in the later traditional industries.