隨著國際間關注環保議題,故政府相關單位大力推廣綠色旅遊,致力建設國內自行車道遊憩系統,促使國民發展新型休閒型態,具健康、運輸與低碳功能的自行車運動,儼然已成為國內休閒首選方式。然而,日月潭自行車道於2012年榮獲美國電視新聞網(CNN)評選為世界十大最美車道,不僅成為觀光客慢遊與欣賞美景的最佳選擇外,並已改變傳統之日月潭旅遊印象。本研究旨在探討日月潭地區自行車活動參與者休閒動機、目的地意象與休閒效益之關係,運用結構方程模式進行變項關係驗證,研究結果發現,整體關係模式數值皆達判定指標,並建構出具良好配適度之衡量模式。
With the international environmental issues the national aim to develop new life and leisure patterns, every government units also vigorously promote green tourism, is committed to building the domestic bike lanes recreation system, All are increasingly improved. Then, the function of health, transport and low carbon bike leisure activities seems to have become the preferred patterns around the island. Beautiful scenery, aboriginal culture and diverse ecology are the reasons behind Sun Moon Lake inclusion as one of the world's top 10 best cycling routes chosen by CNN(2012 ).It said cycling on these routes is the best choice for tourists who want to enjoy the beautiful landscape, and change the traditional tour to impression. The main purpose of this study is to explore the perception of leisure motivation, tourist destination and leisure benefits by structural equation modeling variables relationship verification. The results find, three factors also significantly positive effect, some degree of support for the model.