- 學位論文
動機、涉入與地方依附影響關係之研究-以國際學生選擇英國為求學目的地為例
The investigation of the relationship between involvement, place attachment and motivation: A case study of why international students choose UK as their study destination
摘要
近十年，國際學生選擇英國為求學目的地人數日趨增長，促使本研究透過涉入、地方依附與動機影響關係，探究國際學生選擇英國為求學目的地主要原因。透過文獻回顧發現，國際學生選擇英國為求學目的地之動機，主要原因是學生對當地有所感觸，進而引發對當地產生地方依附。本研究以實證方式作為依據，透過相關係數了解涉入、地方依附與動機之間影響關係。研究結果證實本研究假設模型，但透過調查發現，受訪者選擇英國為求學目的地主要動機，是能在此認識不同國家的朋友。同時，學生不同的種族背景有顯著性差異（p<0.05）；在地方認同方面，亞裔學生與其他國際學生（歐美裔學生、非裔學生）相比，有較強之認同感；在動機方面，亞裔學生與其他國際學生（歐美裔學生、非裔學生）相比，有顯著性差異；研究結果顯示，亞裔學生比其它國際學生（歐美裔學生、非裔學生）更願意探索文化間的差異。本研究結果呼應了先前學者論點，招收國際生之教育機構必須考量影響國際學生選擇就學目的地的推拉因素，並提出正確且具品質保證之行銷推廣方法，以維持學校聲譽。
並列摘要
There is an increase in the number of international students who choose to study in the United Kingdom (UK) in the past decade. This study examined why international students choose UK as their study destination by understanding the relationship between involvement, place attachment and motivation. According to the literature review, the research hypothesized that the outcome would motivate international students to study in the UK. It is all because an individual had feeling to a place which would create attachment to that place. In this study, a correlation coefficient analysis was used to investigate the relationship between involvement, place attachment and motivation. Although the results support our hypothesized model, they show that meeting people from all over the world was the main motivation for coming to UK. Meanwhile, ethnic origin had a significant difference level, p < 0.05, in place identity and the four groups (Group 1: White, Group 2: Black, Group 3: Asian, Group 4: Other), meaning Asian students have stronger place identity to the UK than do White students. For the motivation part, Group 3 (M = 3.98, SD = 0.67) was significantly different from Group 1(M = 3.40, SD = 0.79) and Group 2 (M = 3.42, SD = 0.77). The result shows that Asian students are willing to undertake more cultural exploration than White and Black students. The results of this study suggest that the educational institutions which recruit the international student should consider the push-pull factors that influence international students’ study destination choices. Educational institutions should ensure their marketing and promotions are undertaken within the proper manner and that quality claims can be substantiated. The results of this study echo the theoretical perspectives of previous researchers also the test results show that the quantitative approach method is superior to other methods in terms of recognition accuracy, efficiency, and numerical stability.