企業社會責任對財務績效之影響---以中國百大企業為例

本研究使用企業社會責任指標來探討資產報酬率及營業收入報酬率這兩項財務績效指標間的關係，並以不同的企業所有權來分類篩選出來的企業，使用中國社會科學院經濟學部企業社會責任研究中心在2009年至2014年所制定的企業社會責任準則及企業實施企業社會責任績效的資料為基礎，經過篩選後共有150間企業的樣本資料。本研究實證結果為：(1)企業建立良好的責任管理體制，能建立與利害關係人間的溝通管道，妥善地管理社會責任議題紛爭，維繫長期夥伴關係；(2)企業實施市場責任能夠促進產業的發展，提倡公平競爭的理念及制度保障，能幫助整個價值鏈實現顯著的持續利益；(3)部分民營企業沒有意識到管理型態正在轉變，認為承擔社會責任只會造成支出增加，進而產生短期內的成本支出，造成營業收入下跌；(4)企業承擔環境責任行為所造成的支出在短時間內比較難得到回應，容易造成財務績效下跌。

關鍵字

企業社會責任指標(CSR) ；資產報酬率；營業收入報酬率

並列摘要

This research examines the relationship between two financial performance indicators, ROA and ROS, by using CSR. After being classified into different business ownership, 150 enterprises are selected as the sample data, based on the criterion formulated by Research Center of CSR Chinese Academy of Social Sciences from 2009 to 2014. Eviews7.0 is used to analyze the sample data in the research. The results of this empirical study are as follow: (1) A well-built responsibility management system in the enterprise can form a smooth communication channel between stakeholders, handle issues with social responsibility properly, and maintain the long-term partnership. (2) Not only can implementing marketing responsibility accelerate industrial development, but also promote the idea of fair competition. (3) Some private businesses are not aware of the ongoing change in the management patterns. They consider social responsibility a burden of increasing short-run expenditure, leading to a reduction in the short-run operating income. (4) The cost of bearing the burden of environmental responsibility is relatively hard to break-even in the short run and results in poor financial performances.