台灣地政士業差異化經營之實現策略

目前對於如何提升地政士產業的研究，大部分是以探討法令改革及服務品質等，對於差異化競爭優勢著墨不多，而本文的研究範躊是以差異化經營之實現策略為主要論述，針對自訂作業流程、專案檢核工具、內部專業整合及外部異業分工來實現差異化策略來探討，布局未來趨勢，同時追求差異化經營，創造新價值曲線，為地政士產業找尋不一樣獲利模式。本研究以個案地政事務所從2011至2015導入公共工程用地取得實現差異化的經營策略之過程作為研究對象，採用詮釋型的質性研究方法，以深入訪談及實地觀察來蒐集資料，提出文獻與理論的觀點來相互佐證，逐項來探討公共工程用地取得過程中之所以能夠順利取得核心關鍵因素，遂使公共工程得以順利推動，除避免民怨外，更可避免因工程延宕而導致工程費暴增，增加政府財政負擔。在地政士產業不景氣的大環境下，是否可以藉由差異化經營，讓地政士在協助政府公共工程用地取得圓滿與順利，建立起信任口碑並提升服務的滿意度，創造不一樣獲利模式，亦可兼顧社會貢獻。

關鍵字

地政士產業；差異化經營

並列摘要

Most of the research about how to improve the competence of land registration industry probe mainly on act reform and quality of service, but few in differentiation competitive advantage. The main thesis of this article is the competitive advantage of differentiated strategies in land registration industry studying related to the customize operating procedure, tools about professional examination, professional internal integration and external different industries division of labor to realize differentiated strategies, arrange the trend in the future, and seek differentiated marketing to create new value curve to find a model of earning profits for land registration industry. The object of this study is the process of a land registration office using lands for public construction to acquire differentiated business strategies from 2011 to 2015. The research takes the approach of interpretive qualitative research method, collecting data from in-depth interviews and field observations and propose viewpoints from literatures and theories to do mutual evidence. Also, the study itemized probe the key factors about how public construction smoothly gain the land, thus the public construction can be carried out smoothly. Except avoiding discontent from the public, it also can refrain the increase of engineering project cost resulted from construction delays and addition of the financial burden of the government. Under the depression of land registration industry, by using differentiated marketing, land administration agents can smoothly assist the government to gain lands for public construction, build up public praise, improve the service satisfaction and look after social contribution.