本研究探討許多超過十年以上歷史的世界知名品牌,在他們根據顧客群消費習慣的轉變以及同質性產業的競爭狀態之下,產業本身除了採取更多元性的發展之外,在代表他們產業的「象徵」-品牌標誌,也因應著這些外在因素而不斷演進、再改造。不僅融合了更多元性的市場,也成功的打開國際視野,拓展了更大的版圖。 品牌識別究竟是決策者的神來一筆?還是行銷企劃團隊的腦力激盪?從各個不同類型的產業中,歸納出品牌標誌建立的共通元素,則是本研究主要研擬重點。 本研究之主要目的在於研究世界知名成功品牌標誌的創設、變革,與此類品牌識別改造的歷程與成功案例。並以本土投影機品牌-針對品牌識別系統建立與成功興櫃過程之分析。
The Industry which owned wide well-known Brand, in order to adapt the changing habits of customers and the challenging competitive Industries, will continuously change the Brand. In addition, the Industry’s symbol, Brand Flag, will tide a multiple developments. It’s response to the need of multiple markets ,and can successfully advance its international perspectives, and business. Brand Identity whether it is a occasional happen events or as the result of the term of think tanks? The main points of this study are 1. How the successful Industry’s Brands change? 2. To find out the the most common elements of choosing the successful Brands of the different types of Industries. As the conclusion: this study will research the well known successful Industry Brand, How its involved, development, and changing. Especially, this study will take a local industry, Optoma as a model sample.