- 學位論文
中國大陸北方都會婚禮企劃（新娘秘書）發展趨勢研究
The Trend Study on The Development of Northern China Wedding Planner
摘要
論文摘要 隨著時代的發展和經濟的進步，各種創新型產業逐漸走上市場舞臺，成為惹人注目的閃耀光環。婚慶產業在歷史水潮的催化下，從古代的傳統婚禮儀式走到今天，在年輕人對新奇事物的追捧下，新式婚禮更受新人青睞，特別是中國大陸改革開放思潮的影響，對新奇事物有了更謙和的包容力和接受力。隨著婚慶行業的熱烈發展，婚禮企劃事業也如火如荼搶佔商機，在婚慶舞臺上獨領風騷。本文主要以中國大陸北方都市婚禮企劃市場為重點， 對婚禮企劃行業的發展現狀及存在的問題進行初步分析，並在對調查出的問題上給出一定的參考性建議，以便於婚慶市場更為有效的發展，並對婚慶行業今後的發展具有一定的借鑒參考價值並提供投資中國大陸市場台商有一先前認識。 本文研究主要分6個部分： 第一部分是緒論。主要說明本文的研究背景、研究目的以及研究範圍等。以及對婚禮行業的文獻分析。 第二部分是說明本文的研究方法和設計，主要是介紹了此次研究物件，資料的收集方法以及論文設計的技巧，並提出研究的實施程式。 第三部分是對研究結果的分析，主要包括消費者分析，中國大陸北方婚禮產業狀況，各國婚禮企劃行業發展趨勢，婚禮企劃的發展研究，婚禮企劃人員的工作內容及需要的素質，以及婚禮企劃相關行業的分析等。 第四部分是對中國大陸北方婚禮企劃發展的機遇探索，並分析其存在的優劣勢等。 第五部分是對中國大陸北方婚禮企劃存在的問題進行分析，並分析了婚禮企劃行業的發展趨勢。 第六部分即最後部分是對本次研究進行總結，並對後續研究給出一些合理可行的建議。
並列摘要
Abstract With the era of development and economic progress , a variety of innovative industry gradually on the market stage becoming a striking shining aura. Wedding industry in the history of tide influx catalytic come from the traditional wedding ceremony to nowaday in pursuit of new style wedding by the couple , especially the influence of ideas of China's reform and opening up , the novelty more humble tolerance and acceptance. With the enthusiastic development of the wedding industry , wedding planning career in full swing to seize business opportunities, to play the leading role in the wedding arena. This paper mainly focus on the wedding planning market to China 's northern city , a preliminary analysis of the wedding planning industry development status and the problems in the investigation of the issue given the proposed reference , in order to be more effective in the wedding market development, and the wedding industry in the future development of reference reference value and investment in the mainland market, Taiwanese businessmen have a previous understanding .. In this paper, divided into six parts : The first part is an introduction . Mainly discuss background , purpose and scope of the study . And documentary analysis. The second part describes research methods and design this article to introduce the object of this study , data collection methods and papers skills , and propose of study. The third part is the analysis of the results , including consumer analysis, the wedding industry status , national wedding planning industry trends , the development of the wedding planning , wedding planning staff , content and quality , and the wedding planning industry the analysis . The fourth part is the wedding planning development opportunities to explore , and analyze its advantages and disadvantages. The fifth part is to analyze the problems of the northern mainland wedding planning , and analyzes the development trend of the wedding planning industry The last part of this study were summarized , and follow-up study gives some reasonable and feasible advices.