折衷典範對電動汽車企業在台灣市場國際化新創模式選擇之影響

The Influence of Eclectic Paradigm on Choice of Innovative Mode of Internationalization of Electric Vehicle Firm in Taiwan

陳映淳(Ying-Chun Chen)

指導教授 ： 林欣美

國立暨南國際大學/管理學院/國際企業學系/碩士(2021年)

https://doi.org/10.6837/ncnu202100257

摘要

電動汽車產業產值日益成長，已成為現今的全球趨勢，世界各地能源稀少性，使各國積極發展與輔助電動汽車之相關產業，電動汽車產業自2020年開始躍升為全球最受矚目產業之一。因此，本研究探討電動汽車企業之國際化發展。基於台灣過去的汽車零組件年產值約兩千億新台幣，台灣汽車零組件擁有群聚及產能優勢助於電動汽車產發展，各大車廠採用台灣所出口之零組件的同時，也將台灣視為主要電動汽車出口市場之一，故本研究選定台灣市場為所觀察的目標市場。企業國際化意指企業在海外進行價值鏈活動發展之程度，企業進行國際化發展亦可分為國際化進程模式與國際化新創模式，本研究討論電動汽車企業對於國際化模式選擇新創模式型態向海外擴張之情形，發掘折衷理論中的何項因素對於電動汽車產業之國際化產生關鍵的影響，分析折衷理論對於電動汽車產業進行選擇以新創模式型態進入國際市場的影響，進一步促進電動車產業從事國際化發展。當電動汽車企業選擇以新創模式型態的進入台灣市場時，受到何種折衷理論中的關鍵因素影響，有助於電動汽車企業未來進行國際化發展並成功拓展事業版圖。

關鍵字

電動汽車企業 ； 折衷理論 ； 國際化 ； 國際化新創模式

並列摘要

The increasing output value of the electric vehicle industry has become a current global trend. The scarcity of energy around the world has enabled countries to actively develop and assist electric vehicle-related industries. The electric vehicle industry has become one of the world's most watched industries since 2020. Therefore, in this work, explores the international development of electric vehicle companies. Based on Taiwan’s automotive components and components have advantages in clusters and production capacity to help the development of electric vehicle production. They also regard Taiwan as one of the main export markets for electric vehicles. In this work, Taiwan market as the target market for observation. The internationalization of an enterprise refers to the extent to which an enterprise develops value chain activities overseas. The internationalization of an enterprise can also be divided into an internationalization process model and an born global model. Discussing how electric vehicle companies choose an innovation model for the internationalization. The situation of the type of expansion overseas, explore what factors in the eclectic theory have a key impact on the internationalization of the electric vehicle industry, and analyze the influence of the eclectic theory on the choice of the electric vehicle industry to enter the international market with a new model of innovation, and further Promote the international development of the electric vehicle industry. When electric vehicle companies choose to enter the Taiwan market in the form of a new innovation model, the key factors in the compromise theory are affected, which will help electric vehicle companies to develop internationally and successfully in the future.

並列關鍵字

Electric Vehicle Industry ； Eclectic Paradigm ； Internationalization ； Born Global Model

參考文獻

參考文獻

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