以觀光科中等教師之觀點探討教育觀光遊程內容

A Study of Vocational School Tourism Teacher’s Perspectives on Edu-tourism Tour Design

王奕臻(Yi-Chen Wang)

指導教授 ： 楊明青

國立暨南國際大學/管理學院/觀光休閒與餐旅管理學系/碩士(2022年)

https://doi.org/10.6837/ncnu202200018

摘要

隨著工作及休閒旅遊的概念轉變，國人越來越重視休閒旅遊活動，也因此帶動著觀光遊程的興起，而年輕家庭成員不但開始重視休假活動，更強調旅遊應結合舊有的學習經驗，擴展視野。教育與學習結合的旅遊型態，是現今家長為孩童選擇旅遊方式的重點，隨著全球化的趨勢，教育觀光的行為樣式及需求正逐漸攀升，因此教育觀光在觀光市場區隔發展的潛力不容被忽視。
本論文本質上是以質性研究，並針對相關文獻以實務經驗設計半結構問卷訪談，訪談觀光科中等教師中有參與及帶領教育觀光遊程經驗者，以質性資料分析方法，分析訪談資料，交互探討，探討「教育觀光遊程」的內涵，得出研究結論。
研究結果顯示，推行教育觀光的發展，不論是施教者還是學習者，其對於教育觀光行為，需要有一定的前期準備，而現今台灣對於教育觀光仍有提高空間，而學習者的年齡層亦能逐步擴張，拓展出更多的教育觀光遊程客群，也營造更多元的學習模式，讓教育觀光的體驗活動，不僅僅限於校園內發展，而是能夠踏出校園，更加生活化，並對觀光產業創造更多升值空間。

關鍵字

教育觀光 ； 教育觀光客

並列摘要

With the change in the concept of work and leisure travel, Taiwanese people pay more and more attention to leisure travel activities, which has led to the rise of sightseeing tours. Young family members not only start to pay attention to vacation activities, but also emphasize that travel should be combined with old learning experiences and expanded vision. The combination of education and learning is the focus of today's parents choosing travel methods for their children. With the trend of globalization, the behavior patterns and demands of educational tourism are gradually increasing. Therefore, the potential of educational tourism in the tourism market cannot be differentiated and ignored.
In this study, qualitative interviews were conducted among vocational school tourism teacher with experiences in participating in and leading educational tourism tours. Using qualitative with research methods, the in-depth interview were analyzed, and related literature interactive discussions were added to explore the connotation of "edu-tourism tours" and draw conclusions.
To promote the development of educational tourism, whether it is a teacher or a studenter, it needs a certain amount of preliminary preparation for the behavior of educational tourism. There is still room for improvement in educational tourism in Taiwan, and the age group of student learners and the groups of educational tourism tourists can be gradually expanded. In order to create more diverse learning modes, to educational tourism experience activities are not only limited to On-campus development, but it has to be able to step out of the campus. More life-like activities experiences, are needed to create more appreciation space for the tourism industry.

並列關鍵字

educational tourism ； edu-tourism ； educational tourists

參考文獻

參考文獻

一、英文部分

Bigne, J. E., Sahchez, M. I., & Sanchez, J. (2001). Tourism Image, Evaluation Variables and After Purchase Behavior: Inter-relationship, Tourism Management, 22, 607-616.

Canadian Tourism Commission (CTC) (2001). Learning Travel: ‘Canadian Ed-Ventures’ Learning Vacations in Canada: An Overview. Ontario: Canadian Tourism Commission.

Cooper, C. & Latham, J.1989, The Market for Educational Visits to Tourist Attractions in England and Wales, Poole：Dorset Institute of Higher Education.