角色扮演者的旅遊認知與旅遊地決策之探索性研究

台灣國內的Cosplay文化已經發展二十多年，從不受社會價值觀認同的小眾活動慢慢演變一種休閒活動，近年無論是政府觀光局或是旅遊業者舉辦的觀光活動時有時候都會混合Cosplay元素。除此之外，角色扮演者除了會參與動漫相關活動外，部份角色扮演者還會進行到訪旅遊地取景的外拍活動，尋找與扮演角色主題相符的地點拍攝，再從社交媒體分享照片或拍攝地點的資訊與同好進行交流。本研究的目的在於探究角色扮演者的觀光決策與行為，了解角色扮演者的場域建構脈絡、拍攝地點之決策依據、Cosplay如何影響一般旅遊選擇。研究發現網路資料及深度訪談的資料找出Cosplay族群的觀光動機、觀光行為與其殊異性同時也找出與動漫的互動對其觀光體驗的影響。

關鍵字

角色扮演；御宅觀光；聖地巡禮；觀光意象

並列摘要

The Cosplay culture in Taiwan has been developing for more than 20 years, and has slowly evolved from a niche activity that is not recognized by social values to a leisure activity. In recent years, Cosplay elements are sometimes mixed with tourism activities organized by both the government's tourism bureau and the tourism industry. In addition, besides participating in anime related activities, some Cosplayers also take photos of tourist locations, looking for locations that match the theme of their characters, and then share the photos or information about the locations with fellow Cosplayers through social media. The purpose of this study is to explore the tourism decisions and behaviors of Cosplayers, and to understand how Cosplayers construct their places, make decisions about locations, and how Cosplay affects general travel choices. The study found that the data from the Internet and in-depth interviews identified the motivations, behaviors, and differences of Cosplayers' tourism, and the impact of their interactions with anime and manga on their tourism experiences.

並列關鍵字

Cosplay ； Otaku Tourism ； Anime Pilgrimage ； Destination image

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