世界知名的台灣「中小」企業之研究

論文名稱：世界知名的台灣「中小」企業之研究校院系：國立暨南國際大學國際企業研究所頁數：165 畢業時間：96年6月學位別：碩士研究生：洪慶宗指導教授：葉日崧博士論文摘要在台灣是以中小企業居多，而在這麼多的中小企業中，能在國際上某個產業或市場具有影響力的，可以說是相當少，可是有些卻做到了。他們擁有和大型企業一樣的傲人成就，這個族群引起我研究的興趣，本研究特別將這個族群稱為-世界知名的台灣「中小」企業。本研究特別定義了「中小」企業的規模以及「世界知名」，設定了三個條件來蒐尋這些企業：（1）2003~2006年年營業額在100億以內，且實收資本額在新台幣50億以下者；（2）產品有行銷至國外，成立於台灣之公司；（3）產品全球市占率在前十名。經利用網路、報章雜誌、期刊等方式蒐尋，最後找到了41家企業。本研究首先根據所蒐集到的次級資料，彙整出他們的成功關鍵因素。這些成功的關鍵因素經彙整後得出四個主要的關鍵構面：公司經營能力構面、研發與技術能力構面、生產與行銷能力構面和經營者能力構面。其次，本研究利用進行企業深入訪談和問卷調查，以佐證這些構面的有效性。最後，本研究提出建議供企業界參考, 以及討論研究的限制。關鍵詞：中小企業、關鍵成功因素、創業家與創業精神

關鍵字

中小企業；關鍵成功因素；創業家與創業精神

並列摘要

Title of Thesis：The World Famous “SMEs” from Taiwan Name of Institute：National Chi Nan University International Business Studies Pages：165 Graduation Time：06/2007 　 Degree Conferred：Master Student Name：Hung, Ching-Tsung Advisor Name：Yeh, Ryh-Song, Ph.D Abstract Taiwanese economy is characterized by a majority of small and medium enterprises (SMEs), of which a very small number are as famous as large ones in international market. This special group of world famous SMEs is the focus of this research. Different from traditional definition of SMEs, this study defines “SMEs” and “world famous” by three parameters: (1) a firm’s turnover was less than NT$ 10 billions in 2003-2006 or its actual capital received less than NT$ 5 billions; (2) it was established in Taiwan and its products are exported; and (3) its world market share was in the top tens. After searching through the Internet, various newspapers and journals, 41 enterprises were identified and became research targets. In the research process, the secondary data related to these enterprises were first gathered and interpreted their key success factors, of which four dimensions were identified, namely managing, research and technology, production and marketing, and entrepreneurial capabilities. The usefulness of these four capabilities was then verified and confirmed by interviews and statistical survey. Finally, suggestions were recommended to business community and research limitations discussed. Keywords：Small and Medium Enterprises, Key Success Factors, Entrepreneur and Entrepreneurship