To make online shopping platform, consumers can express the views of self as well as the lack of improvement based on shopping, online evaluation system will be a number of online shoppers will use to a service mechanism. While many online shopping platform has a different evaluation mechanism for trading, but for the Internet consumers, these evaluation mechanism is really able to express the feelings of consumers? Purpose of this study will be net Road consumers shopping for the object, and explore the impact of their shopping, and through semi-structured questionnaires given to the seller's response to the consumer to do acts of classification of cases, positive and negative to the problem through the design, evaluation of its use in consumer behavior types and projects, to identify factors affect the evaluation of behavior.