以「鴿窩」網站為例探討虛擬社群之形成─人類學之觀點

2007年超級星光大道掀起一波歌唱比賽的熱潮，也讓許多沒沒無聞只喜歡唱歌的人一炮而紅，其中又以人氣王楊宗緯為其代表性人物。楊宗緯爆紅，歷經數度起伏，被廣泛認為之所以能關關難過關關過，與鴿迷有著無法忽視的關連，而鴿迷網路群落集結的後援會「鴿窩」，其能量之大，甚至能左右亦或是改變許多事情的發展。本論文正是以「鴿窩」為個案，研究網路社群中的連結與組織，其中產生出極富創造力與想像力的「迷文化」(fan culture)。本論文發現「鴿窩」透過網路平台及數位資料庫，讓成員理解自我、展現自我，建構出相對於他者(other)的認同，進而由「偶像崇拜」現象發展為一個情緒出口、社交話題、生活調劑品和經濟活動的「迷文化」，這些是「鴿窩」的特色，以及其成員的高向心力、團結力的原因。本論文採取不同於實體田野的方式，透過網路的調查、觀察與紀錄，研究跨地域聚集在台灣不同城鄉縣市乃至旅居國外的鴿窩成員。同時筆者也以鴿窩成員的身份，實際參與「鴿窩」社群的活動，長期地深入觀察。本論文因此也能夠重新思考與檢視，網路、數位化的普及對於一個虛擬社群文化發展的意義，探討虛擬田野與實體田野的不同之處。

關鍵字

迷文化；鴿窩；楊宗緯；網路社群；虛擬田野

並列摘要

In year 2007, TV program "Super Star Avenue" brought a great fervor of singing competition by putting the many unknown on to the screen. Participants enjoyed the instant fame, one of which Aska Yang, is the most popular, and is seen as representative of this fervor. Aska experienced several undulating situations; people believe that the great support of his Pigeon fans can not be ignored for him to overcome these difficulties. Fans of Aska have built on-line community - "Pigeon House", which gather enormous energy, and even have the power to control or change the outcome of event. This thesis aims to study how internet community and organization works through case of "Pigeon House", which showcases very creative and imaginative "fan culture". The thesis finds that "Pigeon House", in using internet platform and digital database, provides a forum in which fan members understand, express themselves and build up identity in opposition to others. In this regard, "Pigeon House" develops emotional, social and economic activities based on "Idol worship", consequently, maintains cohesion and unity among fans, very much characteristics of "Pigeon House". The thesis is different from physical fieldwork, in that it observes and studies cross-regionally members in various urban/rural areas in Taiwan as well as foreign countries through Internet. Meanwhile, as a member, the author participates many activities of "Pigeon House" and observes them over a long period of time. Therefore, as an increasing popular on-line community development, I re-think and review the meaning of it by internet and virtual ways, and, as a result, show the differences between virtual and physical field work.