台灣視覺創作型部落格之研究

A Study on the Blogs Conducted by Visual Arts Approach in Taiwan

洪千凡(Hong Chien-Fan)

指導教授 ： 趙惠玲

國立臺灣師範大學/藝術學院/美術學系/碩士(2006年)

摘要

隨著科技發展，部落格平台挾其快速、便捷、零資本之特質，不但成為當代新興之藝術展演場域，更進一步地實踐了「人人都是創作者」的時代意義。部落格藝術創作活動不但打破了精緻藝術與大眾藝術間的藩籬，同時反映出社會大眾藝術價值觀之變遷。本研究之目的即在瞭解視覺創作型部落格作者的創作歷程與體驗，以及與其部落格參與者間產生的互動行為，並期望對視覺創作型部落格在網路機制下所產生的特質，及其彰顯的精神有更深入的認識。為達成研究目的，本研究歷經三次前導研究，從台灣各繁體中文免費部落格平台中選定七位代表不同部落格藝術創作形式之部落格作者為研究對象，並使用觀察、訪談與文件分析等三種研究方法收集研究資料。在近一年之研究後，本研究獲得以下四項主要研究結果：

一、視覺創作型部落格呈現超文本之多向式藝術創作
部落格多向式的創作模式，讓藝術創作活動不但成為部落圈「人人共享」的集體遊戲，也彰顯了當代藝術創作中生活化、常民化的精神特質。

二、兼具關鍵人物啟蒙與社會環境限制之創作脈絡
大眾文化影像的啟迪、關鍵人物的支持與影響，以及不同社會環境脈落下的啟蒙與牽絆，皆成為部落格作者日後從事視覺創作型部落格創作活動時的養成與限制。
三、部落格作者與其觀者間形成互為主體之互動意象
透過視覺創作型部落格「高互動」的特殊創作機制，創作者與觀者間不但產生了「互為主體」之互動意像，也產生了真實的情感交流。
四、部落格作者個體展現出內外交互之創作成長與體驗
部落格藝術創作中虛實遊走的創作體驗，成為部落格作者們自我成長的動力，並提供了重塑自身存在價值、重建個體自主意識之機會。

根據研究結論，本研究針對藝術創作之啟蒙者、視覺創作型部落格作者、當代藝術創作領域和未來研究分別提出具體建議，期望在大眾流行文化迅速擴張的時代下，能更加強化個體在創作與鑑賞過程中的主體意識，藉由部落格等新興藝術創作形式進行個人藝術價值觀之積極建構。

關鍵字

部落格 ； 部落格作者 ； 部落格行為 ； 部落圈 ； 視覺創作型部落格

並列摘要

Under the development of technology, “blog” that features efficiency, convenience, and zero-capital has become an emerging art presentation field in the contemporary and further fulfilled the meaning of the era in which “everyone can be an author”. Artistic creation on blog not only breaks down the barrier between fine art and popular art but also reflects the value of art from the view of the general public. Therefore, in addition to understanding the creative process of the blogs conducted by visual arts approach, bloggers and their interactions with visitors, this study also expected to probe into the characteristics and spirits of these blogs generated under the Internet mechanisms. To achieve the research objective, three pilot studies were conducted, and 7 artistic bloggers on free blog platforms were selected as research subjects. Observation, interview, and document analysis were applied as research tools. Through the research for nearly one year, four major conclusions were obtained as follows:

1.Hypertext multi-directional artistic creation presented by the blogs conducted by visual arts approach: The multi-directional creative model on blog makes artistic creation a game which “people share collectively” and highlights the characteristics that artistic creation should be life-centered and popular.

2.Creative development under the enlightenment of key figures and the constraint of social environments: Illumination of the popular culture, support and impact of key figures, and the enlightenment and constraint under the development of different social environments are influential to the cultivation and constraint of bloggers in the development of blogs with visual arts contents.

3.The inter-subjective image of interaction between blog authors and visitors: Through the “highly interactive” creative mechanism of these blogs, there are an “inter-subjective” image of interaction and emotional exchanges between the authors and visitors.

4.Internal and external growth and experience of these bloggers: The experience in the creation of blog art between the virtual and realistic has become the momentum for self-growth of bloggers and also provided opportunities for them to reshape their value of existence and reconstruct autonomous consciousness.

Finally, according to the research conclusions, suggestions were proposed for enlighteners of artistic creation, visual art bloggers, contemporary artistic creation field, and follow-up studies. It was expected that in the era with rapid expansion of public culture, student’s subjective consciousness in the process of creation and appreciation of art could be reinforced, and their personal value of art could be constructed through the creation of the blogs conducted by visual arts approach.

並列關鍵字

blog ； blogger ； blogging ； blogosphere ； Blogs Conducted by Visual Arts Approach

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