大專校院與出版者合編教材之研究

A Study of Compiling Teaching Materials between Textbook Publishers and Higher Education Institutions

陳美惠

指導教授 ： 吳祖銘

國立臺灣師範大學/科技學院/圖文傳播學系/碩士(2013年)

摘要

為探討大專校院與出版業者合編教材，本研究目的主要有三項：一、探究大專校院與出版社合編教材的可行性。二、探究大專校院與出版社合編教材的編輯流程。三、探究大專校院與出版社合編教材的影響因素。
本研究以研究者曾服務單位之編輯主管，及其曾合編教材之大專教師為研究對象。研究方法則以文獻分析、深度訪談為主；首先，蒐集行政院、教育部、國科會、國家圖書館等單位與出版、大專、產學合作相關之文獻，其次，藉由文獻分析設計出訪談大綱，再透過深度訪談來探討大專校院與出版社合編教材的可行性、了解，合編教材的編輯流程與影響雙方合編教材的因素。
本研究的結果與建議如下：
一、以產學合作基礎下，大專校院提供教學經驗、研究能力、教材教法、專業師資、參考書籍；大專出版者提供技術人員、研究經費、專業研究、產品規劃、實務經驗，雙方的互補關係可達到產學合作期待的結果，如師資交流、設備支援、課程規劃、教材編製等，故雙方合編教材具可行性。
二、影響大專校院與出版者合編教材的因素有：團隊的和諧、計畫主持人（召集人）的對計畫的投入程度、共同主持人（編寫團隊）的協調與寫作能力、雙方配合度（合作條件），以及學校支持度、廠商（出版者）知名度、版權取得等。
三、大專校院與出版者合編教材編輯流程之建議：市場調查、出版規劃、開發作者與籌組團隊、簽約、召開編寫會議擬定全書架構與統一寫稿格式等、統整稿件、定稿、設計封面與版型、排版、校對、品管、印刷、裝訂、推廣行銷、回饋改版建議。
四、改善大專校院與出版者合編教材之建議：建立雙方知名度、進行市場調查、提升業界經營能力、擴大業界產品線廣度、加深業界產品深度（出版時效與品質）、工作分析與設計、員工教育與訓練。

關鍵字

大專教科書 ； 合編教材

並列摘要

To research the circumstances of collaboration in compiling teaching materials between higher education institutions and textbook publishers, this study attempted to focus on three main purposes: (1) to probe the feasibility of collaborations between colleges / universities and the
publishing industry; (2) to explore the editorial procedures for collaborative compilation of
teaching materials; (3) to investigate the influencing factors around the both parties targeted.
This study tried to survey on a senior professional who works as an editorial director in a local publishing company, and experienced college / university teachers who have participated in collaborative compilation of higher education textbooks. And the methodology of this study relied on literature analysis, observation, and face to face interview. Besides, it collected some
publications and documents from the Executive Yuan, the Ministry of Education, the National Science Council, and the National Library. Consequently, this research provided a structure of interview within literature analysis to probe the cooperative feasibility for the both parties, and it also tried to understand the influencing factors and operational modes in collaborative compilation
of higher education textbooks through in-depth interview.
The results and suggestions are as follows:
Firstly, colleges / universities invested their professional teachers, reference books; teaching
experiences, research capabilities, teaching materials and methods, while the publishers invested technician, research funding , professional research, product planning, practical experience, which could achieved the key point, such as faculty exchanges, equipment support, curriculum planning,materials development. On the basis of these advantages, the both parties then could conduct
collaborative compilation of textbooks by the way.
Secondly, the influencing factors of collaborative compilation of textbooks are: the good team harmony, the positive attitude of PI (the Convener), Co-PIs abilities (writing team), the cooperation of both sides (conditions of cooperation), as well as the supports from school
administration, the reputation of vendors (the publishers), the information acquisition, and so on.
Thirdly, the suggestions for improving collaborative compilation of textbooks are: establishing the reputation of the both parties, conducting market research, enhancing the management capacity, advancing the product breadth and depth, proceeding work analysis and design, implementing employee training & education.
Fourthly, the suggestion for the operational modes of collaborative compilation of textbooks are: activating marketing research, programming publication plans, developing the organized compilation teams, calling writing meetings, strengthening quality management, promoting
marketing campaigns, and setting real-time feedback mechanism for revision suggestions.

並列關鍵字

Higher Education Textbook ； Collaborative Compilation of Textbooks

參考文獻

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