本研究主題在於討論台灣插畫出版市場建立經紀制度的可能性,探究是否可以藉由成立插畫經紀公司,成為出版社與插畫家之間的溝通媒介。研究目的有三:一、了解插畫工作者與出版社編輯於合作方面的現況;二、探討插畫工作者與出版社編輯對於經紀人的看法;三、了解插畫經紀制度在出版體系中實行的可能性。採取質性研究中的訪談法。研究發現雙方對於經紀人的看法都是樂觀其成。但進一步發現建立經紀制度的困難點在於:1.台灣市場不足、2.出版習性使然、3插畫家與經紀人無法建立信任關係;而圖像授權則是比較適合台灣的經紀制度。 針對出版產業中的插畫經紀平台,本研究做出以下結論:(1)出版社編輯比起插畫工作者掌握更大的決定權;(2)在經紀制度完整運作的前提之下,插畫工作者與出版社編輯皆認為經紀人制度是利大於弊,認為可以增加工作效率;(3)由於出版雙方已有習慣的合作模式,因此不需要藉由經紀人來處理相關的出版細節,但授權的部分卻是插畫家不熟悉的領域,使得經紀制度在台灣的情況,還是以圖像授權的情況居多;(4)經紀制度對於市場較陌生的新進插畫工作者較有助益;(5)台灣市場難以培養有眼光的經紀人,插畫家不相信台灣經紀人有拓展市場的能力,使得經紀人制度的建立困難重重。
The object of this article is to discuss the possibilities of illustration agent between editor and illustrator.There are three main subjects in this study as follows: 1.To understand the cooperation between editors and illustrators. 2. To know the point of view about agent between editors and illustrators. 3. To discuss the possibility of agent system setting in the publishing industry. According to study results, it is difficult to set up agency system in the publishing industry for three main reasons as below:1. The market of publishing is not wide enough in Taiwan. 2. Taiwanese publishing companies are used to traditional methods. 3. It is difficult to establish the relationship of trust between agent and illustrator. Therefore, copyright authorization is a better way for Taiwanese agency system. It can be concluded from this paper that: (1) The editors are more powerful than illustrators to make decisions. (2) Both editors and illustrators agree that agency system will bring more advantages to their job and increase their work efficiency. (3) Illustrators and publisher have their own cooperative method, but picture’s copyright is a new field that they need agent to do. (4) The agency system is a better way for new illustrators to join this market. (5) It is difficult to train an agent in Taiwan publishing industry.