台灣傳統建築裝飾應用在海報設計之創作與研究

The Study of Traditional Taiwanese Architecture Decoration and Its Application to Poster Design

羅翔威

指導教授 ： 張柏舟

國立臺灣師範大學/藝術學院/設計研究所/碩士(2009年)

摘要

西方手繪海報的藝術價值， 在「新藝術時代」(約西元1890年到1914年代)，可說達到了高峯。 此一時期的海報創作，掀起了人們蒐集海報的狂熱。

但是海報創作的大眾化， 則是到了「普普藝術」 (約西元1960年代前後)， 才起了革命性的變化。 此一時期， 就地取材、隨興發揮、重複、拼貼、合成的海報創作方式，取代了以往的手繪。 而平面設計的理論，也就在此一時期建立。

到了二十世紀末期， 由於電腦和網路的發展，突飛猛進， 又推升了海報創作的方便性和普遍性。 另外由於亞洲各國的經濟發展， 喚醒了人們對於自己傳統文化的重視； 不再一味崇尚西方， 保存和發揮傳統文化，漸漸得到人們的共識。

本研究論文的目的， 就是在嘗試運用現代科技，透過對平面設計理論的實踐，擷取傳統建築裝飾的特色， 創作出一系列，兼具古典和現代感的海報作品。 希望此一系列海報作品，能賦予古人藝術結晶新的面貌，進而喚醒人們對於傳統文化的重視 。

關鍵字

新藝術時代 ； 普普藝術 ； 平面設計理論 ； 傳統建築裝飾

並列摘要

Poster art flourished with the rise of Art Nouveau style. (1890~1914 A.D.) As a result, this was the time the society engulfed by a frenzy over poster collection.

However, the popularity of poster art did not reach its’ peak until the start of pop art period (Approximately 1960 A.D.). During this revolutionary time in poster design, these artists experiment with forms, colors, and subject matters to convey their messages. These techniques are ranging from a well established technique such as collage, to the more recently developed technique with electronic enhanced fusion of imageries; the hand drawn elements have become secondary in importance.

Toward the end of the Twentieth Century, due to the rapid development of computer and internet applications, the demand in poster printing has become ever more popular in various sectors of society. Therefore, this causes a surge in demand for graphic design services. On the other side of the world, in Asia, the development of economy arouses people to realize the importance of their own traditions, when western trend became not so popular to be followed. As a result, the growing numbers of people are strived to preserve tradition.

The objective of this research is to implement modern graphic design theories and computer design programs. The goal is aimed at composing effective images taken from the traditional Taiwanese architecture decorations. The expected outcomes are mixing the modern with the traditional visual elements in the design. The series of posters are an attempt to heighten the viewers’ awareness about the urgency of protecting Taiwan’s traditional architecture.

並列關鍵字

Art Nouveau Movement ； Pop Art Movement ； Graphic Design Theory ； Traditional Architecture Decoration

參考文獻

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【1】林會承(1995)，「台灣傳統建築手冊」，藝術家出版社。