西方與台灣插畫創作者網路展示平台比較

The comparison of the web showcase platforms for illustrators between the Western and Taiwan

林宜慧(Yi Hui Lin)

指導教授 ： 伊彬

國立臺灣師範大學/藝術學院/設計研究所/碩士(2009年)

摘要

摘　要

　　本研究將針對「插畫」關鍵字搜尋插畫相關網路平台，近年來插畫的推廣與呈現方式有所改變，讀者的閱讀品味與購買行為，隨著科技的發達，圖書出版產業已有結構性的轉型跡象，而插畫創作者在欠缺出版舞台情況下，網際網路平台便漸而成為插畫創作者新興自我展示及行銷的媒介。欲使國內插畫創作者在無國界的網路世界能提升自我展示、推廣及行銷能力，研究目的分述如：1. 調查西方插畫創作者網路展示平台種類形式。2. 調查國內插畫創作者網路展示平台種類形式。3. 比較國內與西方插畫創作者展示平台差異。4. 數位化時代為插畫創作者帶來的轉變。
　　研究結果發現台灣與西方網路平台依顯示結果可歸納為8個分類項目，分別為：公司網路平台、個人網站、交流平台、知識網路平台、線上交易平台、畫廊、搜尋平台/目錄和其他網路平台。西方公司類型網路平台數量比例高於台灣公司類型網路平台 7.7 %；個人網站部分西方網頁平台高於台灣 20.5 %；交流平台部分西方網路平台與台灣差距 1.5 ％；知識平台比例西方高於台灣 4.8 %；搜尋平台/目錄網路平台比例台灣則高於西方 0.7 %；畫廊網路平台西方比例高於台灣 0.8 %；線上交易平台比例西方高於台灣 3.1 %；其他部分台灣高於西方平台 1.1 %。
　　網際網路環境快速普及，家中上網瀏覽的人潮也越來越多。對插畫有興趣的瀏覽者可在欣賞作品中學習，也可進而投身成為插畫經紀人才或專業插畫家，讓網路瀏覽從觀賞行為成為一種實際參與行動。網際網路在未來將成為重要的傳播媒介，而插畫創作者應多加利用網路平台增加個人作品展示機會。

關鍵字

西方 ； 台灣 ； 插畫創作者 ； 網路展示平台

並列摘要

Abstract

This research emphasizes on the keyword “Illustration” that was searched from the illustration related web showcase platforms on Internet. Recent years, the way to promote and showcase illustration has changed. By the development of new technology, it also has changed readers’ tastes, preferences, and purchase behaviors. It shows the signs of structural transformation in the publishing industry. For illustrators, because of lacking of the stages and opportunities to publish their works, the Internet platform since then becomes a newly formed media for illustrators to market and self-promote themselves. The purpose of this study is to encourage Taiwan’s illustrators to learn how to enhance their ability of showcase, self-promotion and marketing in the “without boundaries” Internet world. The subjects of this research are divided as follows:
1. To examine the types and formats of web showcase platforms for illustrators in the Western.
2. To examine the types and formats of web showcase platforms for illustrators in Taiwan.
3. To compare the difference of the types and formats of web showcase platforms between illustrators from the Western and Taiwan.
4. The change of illustrators in the digital era.
Based on the result of this research, there are eight categories have been formed by appearing on the Internet websites from the Western and Taiwan. The eight categories are: Company websites, personal websites, information sharing websites, knowledge sharing websites, on-line purchase websites, gallery websites, search engine/index websites, and other websites. The quantities of company websites in the Western are 7.7% higher than in Taiwan; the quantities of personal websites in the Western are 20.5% higher than in Taiwan; the quantities of information sharing websites in the Western are 1.5% higher than in Taiwan; the quantities of knowledge sharing websites in the Western are 4.8% higher than in Taiwan; the quantities of search engine/index websites in Taiwan are 0.7% higher than in the Western; the quantities of gallery websites in the Western are 0.8% higher than in Taiwan; the quantities of on-line purchase websites in the Western are 3.1% higher than in Taiwan; the quantities of other websites in Taiwan are 1.1% higher than in the Western.

The result of this study shows the platform of a personal website is extremely important to an illustrator in the Western. Illustrators in the Western often take the “without boundaries’ advantage on the Internet platform to showcase his/her own artworks; however, there are few illustrators in Taiwan to build their own personal websites for showcase purpose. In order to improve the disadvantage and to synchronize with the international community, and to increase personal reputation and exposure to display artworks in the Internet world, Taiwan’s illustrators should start to adopt the Internet platform and showcase their artworks. By this way, there can be more people to view and appreciate the works of Taiwan’s illustrators. The environment of Internet spreads out faster and faster nowadays, and there are more and more people form each household to surf on Internet at daily basis. For people who are interested in illustration can study from it while viewing on web, and a step forward, people can join the field to become an illustration agent who works in an agency to introduce artworks to the public, or simply to become a professional illustrator. Based on this, it can transform people’s behavior of web browsing from viewing experiences into a movement of participation. Internet will be an important media in the future, and illustrators should use the web showcase platforms to expand their chances of displaying illustration works as well.

並列關鍵字

the Western ； Taiwan ； illustrators ； web showcase platforms

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