高職學校校園視覺形象設計之研究與創作—以能仁家商為例

Researching and Creating the Image Design of Vocational High School

蔡竹婷

指導教授 ： 張柏舟

國立臺灣師範大學/藝術學院/設計研究所在職進修碩士班/碩士(2009年)

摘要

旨在探討能仁家商學校校園形象推動學校識別系統的歷程。經由學校文化背景的描述，深入了解推動學校識別系統的重要性，對校務的影響，以及學校行政人員、教師、學生與家長的態度與看法。歸納研究發現，提出建議，供學校個案欲推動學校識別系統之後續研究者之參考。

本研究採用文獻分析法、問卷調查、現況調查法及訪談法等方式，作為本研究的主要研究方法。以在問卷調查部分，選取學校行政人員、教師、學生、及家長為本研究的對象，蒐集訪談對象的意見，所得資料採歸納整理相關的意見。來探討學校推動識別系統的歷程。經由研究資料的彙整，本研究獲致以下結論：

1、瞭解分析私立中等學校行銷策略的重要性。
2、將企業識別系統（CIS）引進發展學校識別系統（SIS）的重要性，確實對學校校務發展形象擁有很大的幫助。
3、將「企業識別系統」導入「學校識別系統」，擷取理念與精神，利用CIS 系統觀念規劃一套學校形象識別系統，作有效的傳達學校經營特色與文化背景，增加學校團體的整體形象識別。
4、發展學校識別系統應以學校的基本文化特性作基礎，學校的教育理念及學校特色、背景文化…等都必須透過有系統性、規劃性的形象系統設計作有效的宣傳效果，設計創作出保有學校本身特色的學校識別系統（SIS）。
5、建議能仁高級家商職業學校行銷的具體策略，供學校校務發展之參考。
6、學校在持續推動識別系統後，對課程、行政、學校氣氛、行銷公關與學生學習等有正面影響。

關鍵字

視覺形象設計 ； 高職學校

並列摘要

The purpose of this paper is to discuss Neng-Ren Commercial Household Vocational High School’s history of identification promotion. Through a description of the school’s cultural background, we shall gain insight to the importance of promoting the school identification system. I will discuss the system’s influence on school affairs, and the attitudes of the school’s administrative staff, teachers, students, and parents. I shall summarize the research and offer recommendations and suggestions for those that are interested in promoting the school identification system.
This research utilizes methods such as literature analysis, surveys, field observation and interviews as its main investigational strategies. School administrative personnel, teachers, students and parents were selected for the survey. The opinions of those interviewed were sorted for relevancy and compiled. To further discuss the process regarding the school’s promotion of the identification system, this research has drawn the following conclusions based on the compilation of relevant data:

1、 Understand the analysis on the importance of promotional strategies for private secondary schools.
2、The importance of introducing CIS into the development of SIS; it is certain that this would be greatly beneficial to promoting the image of school administration.
3、Instill CIS into SIS; extract its philosophy and essence. Make use of CIS’s system concept to map out a school image identification system. Effectively convey the school’s operational distinctiveness and cultural background to enhance the overall uniqueness of the entire school body.
4、To expand the application of SIS, use the school’s fundamental cultural uniqueness as a basis. In addition, aspects such as the school’s educational ideology, the points of distinction, and background culture must all be incorporated into a schematically planned image design system to achieve effective promotional results. Designed and created an SIS which encompasses the school’s distinguishing features.

5、Neng-Ren Commercial Household Vocational High School is advised to provide concrete marketing strategies as reference for developing schools.
6、As a result of the school’s constant push for SIS, positive influences were seen in areas such as curriculum, administration, school atmosphere, marketing and the students’ studies.

並列關鍵字

Image Design o ； Vocational High School

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