移動的視覺思考創作研究-城市意象．招牌

A study on the creative visual thinking of kinaesthetic figure Metropolitan

高萱芳

指導教授 ： 梁桂嘉

國立臺灣師範大學/藝術學院/設計研究所/碩士(2010年)

摘要

身為一個設計創作者經常必須面對不同的問題與挑戰，在問題解決前必須先經過一連串的思考，而創作的生成通常需要一些外來的刺激感受來誘發內心的記憶，情感與記憶交織後會擁有獨特的個人感受，此內在潛藏情感之經驗累進過程便會成為創作的養分，這種情形通常會在行徑移動的過程中特別顯著。
在多年來的創作經驗中可發現，成品完成前會經過一段複雜而抽象的醞釀期，許久以來的創作習慣已經在時間的累積中形成一種個人特有的程序模式，透過文獻裡認知心理學的理解，此為記憶系統中複雜而抽象的訊息處理與行為反應過程，是為人類所獨有之特徵，之中也綜合了個人過去經驗之情感與感受。
而本研究最終的企圖是建構一個設計創作的程序為目的，以做為往後實務創作尚可依循的設計參考架構。
初步先從文獻探討著手，希望透過專家與學者在認知心理學與情感記憶相關領域的研究，釐清認知程序的基本學理原則，透過實際自身創作探索方法，以行徑於城市中紀錄視覺記憶最深的補習班招牌為例，針對南陽街以及附近鄰近的補習街道進行感官刺激收錄，以影像與文字紀錄的方式，分析影像中記憶提取與內心情感之間的對應，經由意象轉化以及發想後再整合，形成創作主題進行設計創作。而研究與創作的結果發現，創作者本身的各種狀況、情境的判斷、個人智慧都將會影響創作的結果，而此創作模式之研究可以針對不同地區的感受進行感官刺激記憶提取的實驗，非單一限定於個人設計創作上，可依照不同的狀況進行部份修改，供往後設計創作領域人參考。

關鍵字

visual thinking ； cognition ； memory ； emotion ； image

並列摘要

A design creator often has to face different problems and challenges. Before the problems are solved, there are a series of considerations. However, the generation of a creation usually needs the stimulation from outside to elicit the memory from one’s heart. The interleaving of emotion and memory will bring about a unique personal feeling. The process of accumulating the experiences of inner potential emotion will nurture the creation and such phenomenon is particularly significant in the process of the moving of acts.
In the years of experiences of creation, we could find that there was a period of complex and abstract gestation. A long-time habit of creation will form an individual-specific process and model in the accumulation of time. Through the cognitive psychology in the literature, it is understood that it is complex and abstract process of information processing and behavior response in the memory system and human being’s unique characteristics that integrate personal emotion and feeling in the past experiences. The final goal of the research is trying to construct a process of creation of design and a framework of reference that could be followed in the practical creations for the future designs
Beginning with literature study, it is hoped the researches by the experts and scholars in cognitive psychology and emotion memory could clarify the basic theory and principle of cognitive process. Through the author’s own practical explorative methods of creation and with the signboard of cram schools that record the deepest visual memory in the acts of cities as an example, the author recorded the sensory stimulations in Nang-Yang Street and nearby streets in Taipei City. The correspondence between the memory retrieval and inner emotion in the records of images and words were analyzed and the images were re-integrated after transformation and development to form a subject of creation for design. From the results of researches and creation, we could find that the creator’ s own various conditions, judgment on situation and personal intelligence would affect the results of creation. The research on the model of creation could conduct the experiment of sensory stimulation and memory retrieval for the feelings in different places and it would not be limited to the personal creation of design. The model could be partially modified for the different situations for the personal references in the creation of design in future.

並列關鍵字

視覺思考 ； 認知 ； 記憶 ； 情感 ； 意象

參考文獻

彭漢津，2002，《意象聯想的感動在平面設計之應用語研究以旅遊海報為例》，國立臺灣師範大學設計研究所，臺北。

鄭司維，2008，《表演藝術海報的視覺張力表現》，碩士論文，國立臺灣師範大學設計研究所，臺北。

Patricia J. Bauer. (2009). Relationships, Stress, and Memory: Emotion and Memory in Development, edited by Jodi A. Quas and Robyn Fivush.American,357-358

蔡介立、顏妙璇、汪勁安，2005，《眼球移動測量及在中文閱讀研究之應用》，應用心理研究第28期，P91-104。

安海姆（Rudolf Arntheim ）著，李長俊 譯，1985，《藝術與視覺心理學》，臺北市：雄師圖書公司。