迪化街消費空間的建構與再現

The Construction and Representation of DiHua Street’s Consumption Spaces

黃琬茜

指導教授 ： 歐陽鍾玲

國立臺灣師範大學/文學院/地理學系/碩士(2012年)

摘要

位於台北市大同區的「迪化街」老街在過去是全省南北貨、中藥和布匹等產業的重要批發中心，至今迪化街除了呈現歷史的古蹟建築之外，這些傳統產業並沒有因為時代的演進而消失。本研究目的為：(1)了解迪化街消費空間的演變；(2)分析迪化街消費空間的建構脈絡與律動過程；(3)探求迪化街消費空間的形構與實踐的意義。透過實地觀察及半結構式訪談，了解從店家、消費者及政府三方對迪化街的論述建構出迪化街消費空間，並且依據年、季、週、日等不同頻率的消費律動來探求所呈現的迪化街消費空間。

首先，蒐集有關迪化街歷史發展背景的文獻，再透過實地訪查結果繪製店家分布圖，進一步探究影響南北貨、中藥和布匹的消費空間演變的機制。研究發現，這三大產業分別受到不同尺度的影響：布業受到大尺度的消費革命及生產結構改變的影響，民眾以往會到迪化街剪布訂做衣服，到了1970年代後轉而以購買成衣為主，使布業的生意逐漸蕭條，其店家分布空間明顯萎縮；南北貨業是受到中尺度的消費市場分散之影響，1980年代後大量興起的便利超商、超級市場等零售店，造成南北貨業原先的下游零售商市場萎縮，因而由批發轉為兼營零售；中藥業則是受到小尺度的消費者消費型態轉變之影響，除了因應消費者的不同喜好而改變其商品包裝的形式之外，中藥店的分布空間也擴大了。

迪化街裡有不少同行的店家彼此是同鄉人，他們離鄉一起在迪化街打拼、做生意、過生活，對迪化街產生了共同的情感，彼此之間除了商業上的競爭之外，也有合作的關係，而這合作關係並沒有隨著時代的變遷而有所轉變，至今仍然延續且重視人與人之間的信用關係，這便是使迪化街的三大產業持續經營至今的重要因素。迪化街在過去是個以進出口貿易大港、各地貨物集散地為意象的消費空間，如今轉變為一個具有歷史、情感、信任與懷舊記憶的「迪化街」。

關鍵字

迪化街 ； 消費空間 ； 南北貨 ； 中藥 ； 布匹

並列摘要

DiHua Street is located in Datong district in Taipei. It has been the centre of wholesale trade in groceries, Chinese herbal medicine and fabrics in Taiwan since the 1930’s. Besides the historical buildings, traditional commerce has survived the passing of time and still remains in DiHua Street. The purposes of this study are: (1) to understand the mechanism of DiHua Street’s changing consumption spaces; (2) to analyze the constructive context and rhythmic processes of DiHua Street’s consumption spaces; (3) to explore the practical meaning of DiHua Street’s consumption spaces, through field observation; semi-structured interviews with the sellers, consumers and government officials constructing DiHua Street’s consumption spaces; and from finding out the yearly, seasonal, weekly and daily consumption rhythm of DiHua Street’s consumption spaces.

First, by collecting historical research of DiHua Street, and then through field working to draw distribution maps of stores, and finally by further researching the mechanism of consumption spaces of the groceries, Chinese herbal medicine and fabric, the study finds out that these types of commerce are influenced by scale. In the 1970’s, people didn’t cut fabric to make clothes anymore, so fabric commerce was reduced from large scale production and consumption. Groceries commerce was influenced by its medium scale and separate consuming market. Due to the number of convenience stores and supermarket emerging in 1980’s, groceries commerce changed from wholesale to both wholesale and retail. Chinese herbal medicine commerce was influenced by small scale, as consumers have different requirements in product types, the consumption space becomes larger.

Some businessmen come from the same part of the country, they do business together with a strong sense of comradery, there is both competition and cooperation between them. Their relationship of trust still remains, and is the most important reason why these forms of traditional commerce can continue to exist in DiHua Street. DiHua Street once had an image as a major portal for import and export trade, now it has transformed into a place of nostalgia and history, a memorial to the old “DiHua Street”.

並列關鍵字

DiHua Street ； consumption spaces ； groceries ； Chinese herbal medicine ； fabric

參考文獻

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