宜蘭地區農舍建築形式現況與市場偏好之研究

A study of Farmhouse Architectrual Form Research and Market Preference in I-Lan Area

黃姿蓉(Tzu-jung Huang)

指導教授 ： 梁桂嘉

國立臺灣師範大學/藝術學院/設計研究所在職進修碩士班/碩士(2012年)

摘要

本研究旨在探討宜蘭農舍建築形式現況、市場偏好導向趨勢等相關事項進行探討，並歸納出不同建築形式風格加以整理分析。與農舍使用者進行訪談，了解主要考量因素及需求，以釐清主觀性的複雜問題，另透過問卷調查農舍建築形式市場偏好統計量化分析資料，以作為日後創作之參考。
本研究結論發現，略從民國六十年後，由新式鋼筋混凝土興建的農舍取代傳統宜蘭厝，傾向跨文化建築形式，這不僅代表建築形式與營造相關技術的精進，也是居民對自然環境認知及生活需求面向之不同，更是傳統建築式微的象微。尤以雪山隧道通車後，許多宜蘭居民來自其他城市，即使出生在此地的老宜蘭人，也多有遷居他地的生活經驗，而他們從別處帶來跨文化的建築憧憬投射在宜蘭農舍建築上。在新舊取捨之間，宜蘭農舍建築形式傾向建築設計師各自表述的做法呈現，而宜蘭縣政府所推行的「宜蘭厝」活動卻試圖恢復傳統。本研究所有樣本調查結果，有80%的受測者不太了解宜蘭縣政府所推行的宜蘭厝意涵，而94%受測者願意依據綠建築九大指標規劃農舍。另本研究欲針對年收入在100萬以上為主要樣本進行建築形式偏好進行調查，結果顯示此組群對於農舍建築形式偏好為無偏好建築形式，只要綠建築。
藉由探討宜蘭地區農舍建築形式現況與市場偏好之研究，以社會大眾最直接關切的角度，深入淺出地以使用者對於建築形式的視覺感受帶入以人為本與大自然環境共生共榮的綠建築九大指標，再導入宜蘭地區的特殊氣候所歸納出來的宜蘭厝十二大規劃準則為根本，讓建築與環境的相關知識變成簡單易懂的常識，喚起大眾對環境破壞所造成的氣候變遷的覺知；期望建築相關從業人員，乃至於一般農舍業主到社會大眾，能將眼光放遠，帶領宜蘭建築走向未來不是建築形式的煙花，而是永續建築的經營。

關鍵字

宜蘭農舍 ； 建築形式 ； 不動產行銷策略

並列摘要

This paper aims to explore the relative issues of farmhouse architectural forms in the Yilan area, including the current situation, market preference and orientation tendency, and also summarize and analyze the various architectural forms. Combined with the qualitative and quantitative researches, the author collects relevant materials and conducts in-depth interviews with farmhouse users to learn about the major considerations and real demands and figure out the subjective complicated issues. Moreover, the author also uses a questionnaire survey to investigate the statistical data of market preferences for farmhouse architectural forms, from which a quantitative analysis can be done to serve as future reference.
According to the research findings, the new reinforced concrete (RC) style of farmhouses has replaced the traditional Yilan House since 1970,showing a trend toward the transcultural architectures. It does not only represent the advancement of architectural forms and construction technologies, but also shows the differences in the people’s cognition of the natural environment and life demands. After the Hsueh Shan Tunnel was opened to traffic, majority of the Yilan residents came from other cities. Even the aborigines have migrated, thus the transcultural longing for architectural forms originating from other areas are reflected in the farmhouses of Yilan. Between the selections of traditional and new styles, the architectural forms of farmhouses in Yilan tend to display the architects’ own ideas; however, the Yilan House promoted by the Yilan government tries to restore the traditional architectural forms. Furthermore, this paper also takes the group with an annual revenue above 1 million as samples to investigate their preferences for architectural forms. The results show that this sample group has no preference for any architectural forms but only ask for “green” architectural designs. 80% of the interviewees know little about the twelve construction rules of the Yilan House, and 94% are willing to plan the farmhouses in line with the nine indexes of green architecture.
Based on the study on the current situation and market preference for farmhouse architectural forms in the Yilan area, this paper starts from the perspective that the masses are concerned mostly and introduces the users’ visual experiences of the architectural forms into the nine indexes of green architecture which is people-oriented and in harmony with nature. It also integrates the twelve planning rules of the Yilan House based on the special climate of Yilan area, so as to make the knowledge related to architecture and environment easy to understand, to make the people aware of the climate changes caused by them. This paper hopes that architects, design professionals as well as farmhouse users and the masses, can be farsighted to lead the architectural designs in Yilan to become more sustainable forms of architecture.

並列關鍵字

I-Lan farmhouse ； architectural forms ； marketing strategy for real estate

參考文獻

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