台灣地區大學生木球課程滿意度研究

A Study of Students’ Satisfaction to University Woodball Class in Taiwan

蔡爾司(Charles)

指導教授 ： 程紹同 ； 王宗吉 ； 張宏亮 ； 章舜雯

國立臺灣師範大學/運動與休閒學院/運動與休閒管理研究所/碩士(2000年)

摘要

本研究目的在於瞭解臺灣地區大學生木球課程需求滿足以及對木球教師教學滿意的現況。其次，比較不同背景大學生在木球課程需求滿足以及教師教學滿意的差異情形，最後則探討其課程需求滿足與對教師教學滿意之關係。研究對象為臺灣地區大學日間部修習木球課程的學生共800位，並以「學生需求滿足」及「教師教學滿意」兩分量表為研究工具，進行問卷調查。
根據調查所得資料，以平均數、標準差、t-考驗、單因子變異數分析、積差相關與多元逐步迴歸分析等統計方法處理，結果發現：
一、大學生對木球課的需求滿足評價普通，對教師教學感到滿意。
二、不同背景大學生在需求滿足與教學滿意的認知上有顯著差異存在。整體而言，北區、男性、有槌球經驗的大學生，其所知覺的木球課程需求滿足較深刻，所感受的教師教學亦較佳。
三、木球課程需求滿足以及教師教學滿意間具有高度正相關。
四、課程需求滿足與教師教學滿意構面（教師教學態度、社會與技能需求、健康與休閒需求、放鬆與成就需求、教學進度與評量）能有效預測大學生木球課程整體滿意度，其中以「教師教學態度」與「社會與技能需求」之預測力最佳。
五、不同背景大學生在建立口碑與持續參與的意願上有顯著差異存在。整體而言，北區、三年級、有槌球經驗的大學生，對於介紹他人木球意願較高，在往後參與木球運動的興趣也較濃厚。

關鍵字

學生需求滿足 ； 教師教學滿意 ； 重購意願

並列摘要

The purposes of this study were to clarify the reality and the students’ need and satisfaction from teacher to university woodball class in Taiwan. It was also to compare the differences those students’ demographic variables on their class need and satisfaction from teacher . In addition, it tried to probe the relationship between their class need and satisfaction from teacher of university woodball class. The research subjects were 800 students from university woodball class in Taiwan. The questionnaire ‘‘ Students’ Need Scale’’ and ‘‘Teacher’s teaching Scale’’ were used as research survey instrument.
According to the data from the questionnaires, mean values, standardized scores, t-Test, One-way ANOVA, Pearson’s Product-moment Correlation and Multiple Stepwise Regression were used for data analysis. The result showed that:
1. students of university woodball class in Taiwan did not satisfied in class’s need variously, but satisfied in teacher’s teach .
2.Significant differences in class need and satisfaction from teacher were found to university students . As a whole, those who were live in north area, male, with hoopball experience had higher consciousness for class need and better satisfaction from teacher.
3.It existed a higher correlation and a canonical correlation between class need and satisfaction from teacher in university woodball class’s students.
4.The students’ satisfaction of university woodball class could be predicted effectively by The class need and satisfaction from teacher (relationship ; relax ; health ; teacher’s attitude ; teaching ability ). Especially both social need and service attitude had powerful predictability.
5. Significant differences in repeat purchasing intention was found to university students . As a whole, those who were live in north area, eider degree, with hoopball experience had higher intention to promote woodball game and keeping join it.

並列關鍵字

Customer satisfaction ； students’ need ； teacher’s teach ； repeat purchasing intention

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