婚嫁設計之多媒體整合應用研究

Multi-media integration application research in marriage design industry

李佳惠(Li-Chia Hui)

指導教授 ： 梁桂嘉

國立臺灣師範大學/藝術學院/設計研究所/碩士(2004年)

摘要

無資料

關鍵字

多媒體 ； 多媒體整合 ； 婚紗影像 ； 婚嫁產業 ； 網頁設計 ； 網路行銷

並列摘要

Focus upon integration idea, the study proposes a total solution in all marriage design objects, such as wedding invitation card, website, wedding MV editing, and etc. The research finds out the most popular creativity, and makes it realize with varied color scheme and styles of design. Emphasis was places upon integration of multimedia. The study includes:
1) Introduction of marriage service
2) Marketing integration analysis
3) Multi-media characteristics and trend
4) Color scheme application
5) Multi-media design experience pattern
The research proposes a total solution model, including design objects like print and multimedia, in marriage service industry that satisfy customization demand and provide a consistent service. Through the process of composition and decomposition, the integrated solution is done based on customer preferences, current market trend, design experience pattern, and multimedia applications study.
Based on the collections of current market trends and analytic process, this paper provide an integrated service solution and sort out design styles that satisfy all new couples’ preference. Moreover, in the study, the author developed two suits of creations in color and exoticism, creating a series of print and multimedia designs, including webpage template, e-card, and flash movie, video editing etc.
The research discovers that integration-design model has a potential market demand, and new couples are extremely interested in this customized and consistent design solution. However, it can’t be found in current market. The purpose of this research is to provide marriage service market with a practical model in integrated design solution service.

並列關鍵字

Multi-media ； Multi-media Integration ； Bride Photography ； Marrage industry

參考文獻

孫秀蕙�馮建三，1996，質性研究，巨流圖書，台北

Carter David E，American corporate identity 2004，Scranton Penn : Harper Design，London

中文部份：

Larry Percy，2000，整合行銷傳播策略遠流，台北

Yi-fu Tuan著�潘桂成譯 ，1996，消費，巨流圖書公司，台北