並列摘要
We live in a vague and unreal world, and a consumer illusion, this then creates a simulacrum. Jean Baudrillard (1929~) said, "simulacrum has never been a thing to hide from the truth, it only hides the realism that ‘never had the truth,’ and ‘simulacrum’ is the truth.” In other words, truth is only the result of a symbol. Therefore, this study of the relevant documentation is to explore the relationship between the meaning of simulacrum and consumer spending: Advertisement on commodity symbols to make goods attractive through imagination, then commodity symbols positioning can be established, which through the establishment one can understands that advertisement is already a simulacrum commodity. The current improvement of digital imaging tools had simplified imagination and reality, and simulacrum practice had become more rich and wonderful. Therefore this study will analyze simulacrum practice and usage, then to collect and observe poster designs, and graduate students will differentiate their simulacrum design works into eight categories: 1. The change of physical nature. 2. The replacement of time. 3. Anatomy of the figures and reorganization. 4. Integration of different objects, the replacement of materials. 5. Nonsensical imagery and visual combination. 6. Overlapping or contradictory terms of combination. 7. Physical, objects of the "neo dominate content" style combination. 8. Escape from the aesthetic reality game. Through our institute analysis of "simulacrum" works, postgraduate attempts to use the integration of photography and computer technology to make their works with a "seeing as proof,” and “to be like super-real" effect are the use of "simulacrum tactics” –“deception,” “ deceive,” and communicate “topic” into one piece, and fully utilize imagination and creativity effects. This study’s creative theme referenced from Baudrillard’s simulacrum of “continuity of the image” of the four levels and trying to experience the importance of creativity and artistic character, and then to upgrade the performance and artistic value of the emotional resonance. First topic: “The eye of innocence” Simulacrum’s first layer: it is the basic truth of reflection Second topic: “The communication of technology and art” Simulacrum’s second layer: it is the basic truth of camouflage and distortion Third topic: “Is it a container?” Simulacrum’s third layer: when reality does not exist, it then again hides the non-existence truth Fourth topic: “Exuviate” Simulacrum’s fourth layer: It differentiated all possible relationships from the truth, and then became an independent “simulacrum” form.
被引用紀錄
劉宇妍（2008）。數位攝影中擬像特質之研究與運用－以時報廣告金像獎公益類暨個人平面廣告設計創作為例〔碩士論文，崑山科技大學〕。華藝線上圖書館。https://doi.org/10.6828/KSU.2008.00010
唐聖瀚（2006）。中小企業新創品牌視覺設計之創作與研究〔碩士論文，國立臺灣師範大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0021-0712200716122264