媒體社會控制力的華麗與虛偽─以兄弟象國道打人事件報導為例

Magnificence and Hypocrisy of Media’s Social Control—Using the News Report on Brother Baseball Players’ Beating on National Freeway as An Example

陳宗盈(Chen, Chung Ying)

指導教授 ： 劉一民

國立臺灣師範大學/運動與休閒學院/體育學系/碩士(2003年)

摘要

無資料

關鍵字

媒體 ； 社會控制 ； 教化 ； 權力

並列摘要

On August 18th, 2003, the Elephants baseball players beat Chen Bang-De, a truck driver, on No. 1 National Freeway. This thesis is to analyze how media reported and criticized the event. It is most interested in whether there were some other motivations behind the media’s presenting the course of this event.
In other words, the fundamental position of this research is to deny media as objective perceivable information machines, but on the contrary, as the critical school scholars have mentioned, media are tools to inactivate people and carry on country ideology. However, such argument is too general. So, in this research, it applies Michael Foucault’s interpretation on power model and his viewpoints on civilization as the primary theories and analysis tools.
The visibility of media made the baseball players’ violent aspect represented to the public. However, the players’ “being watched” has much political intention and cultural prejudice; in front of a camera, their behavior has to meet the public’s expectation: a civilized body. Therefore, in modern society, especially at the times when media prosper, the identification of an individual comes from media’s double civilization---- the power effects that the media directly enforce and the public’s way of being supervised in which they are shaped. But all these are operated in the atmosphere of culture and ethics. As a result, with the double power of civilization and supervision, media demonstrate their strong intention of social control.
Nevertheless, media’s social control functions only in some particular moments, for instance, when individuals in the society cross certain borders. This is when media’s powerful informing ability and veiled civilization ability would transform from the objects that are civilized to the machinery that civilizes and tames the public. The Elephants players’ violate behavior is a good illustration. At the same time, because the mass media are so prevalent that their civilization power exists everywhere. And the civilization influences every one in every aspect by cultural identification and by disciplining the minority.

並列關鍵字

media ； social control ； civilization ； power

參考文獻

林芳玫(1994)：雅俗之分與象徵性權力鬥爭─由文學生產與消費結構的改變談知識份子的定位。台灣社會研究季刊，16期，55-78頁。

游美惠(2000)：內容分析、文本分析與論述分析在社會研究的應用。調查研究，8期，頁5-42。

陳敏郎(1996)：西方性別歷史中之性別秩序的社會建構─性別的相對主體性與性別權力思考邏輯的型構。婦女與兩性學刊，七期，頁167-194。

羅燦煐(1997)：性(別)規範的論述抗爭：A片事件的論述分析。台灣社會學研究季刊，25期，頁169-208。

J. G. Merquior (1985).傅柯的權力學：其權力理論(吳煨蓮譯)。鵝湖月刊，十六卷，12期，40-49頁。