《時報周刊》1978-2016 雜誌封面之價值分析─以Pierre Bourdieu觀點為例

近年來，新舊媒體交替，傳播科技快速變化，媒體間的關係，既合作又競爭。雜誌仍是目標媒體，綜合性娛樂時尚雜誌如何在市場中獲得消費者青睞？本研究針對《時報周刊》的封面人物形象發展演變與布赫迪厄的社會實踐理論相結合，為國內綜合性娛樂時尚雜誌封面的形象研究找到可靠的理論依據。本文試圖將《時報周刊》，自1978年3月5日所發行的第一本試刊號起至2016年6月止，2000期的雜誌封面。從布赫迪厄的社會學理論這個角度探討，一方面認識台灣雜誌本身的發展、社會演變和它在當前台灣媒介環境中的位置和衝擊，另一方面關照雜誌的文化意識形態和它對受眾和社會文化的未來影響。布赫迪厄的社會實踐理論，場域、慣習、資本是其理論構建的核心概念。在場域中擁有著高低不同的位置，而這些位置的變化則是由參與者在場域中佔據的資本的數量及質量所決定的。反身性的思考也促使我們正視自身的限制。不只是接受限制，而是從具體的社會學觀點來認識限制，了解所處環境的歷史、文化根源。平面傳媒如何超越自身的限制面對新媒體。深入理解布赫迪厄社會實踐理論的核心概念，有助於在此理論指導下對綜合性周刊雜誌封面進行合理研究。研究中發現，參與者在場域中由於階層屬性的不同而獲得不同的慣習，慣習一旦形成，必然為這一階層在場域中進行實踐提供原則和準則，同時也對該階層在場域中所占有的資本價值進行合法性的確定。而實踐產生的新原則又會反作用於慣習。《時報周刊》雜誌封面每期，因場域在娛樂、新聞、文化傳播場域中進行文化實踐。

關鍵字

布赫迪厄；場域；慣習；資本；階層品味；雜誌封面

並列摘要

In recent years, alternating old and new media, the spread of rapid technological change, the relationship between the media, both cooperation and competition. Magazine is still the target media, integrated fashion and entertainment magazine How to get consumers in the market? In this study, " ChinaTimes Weekly " on the cover image and the evolution of social practice theory of Bourdieu combined find a reliable theoretical basis for the study of the image of domestic integrated entertainment fashion magazine cover. This paper attempts to" ChinaTimes Weekly ", only issued since March 5, 1978 the first book Shi Kanhao until June 2016, magazine covers of 2000. Discussion From a sociological theory Pierre Bourdieu’s Views, while recognizing Taiwan magazine's own development, evolution and social impact and its position in the current media environment in Taiwan, on the other hand take care of its cultural and ideological magazine audience and the future of social and cultural influence. Bourdieu's theory of social practice, field, habitus, capital is the core concept of his theory building. The presence in the domain has a high and low position, and changes in these positions is by the presence of the quantity and quality of participants in the domain occupied capital of the decision. Thinking of reflexivity, reflexivity also prompted us to face up to its own limitations. Not just accept the limit, but from the sociological point of view to understand the specific constraints, to understand the history, cultural roots of their environment. How the media plane beyond its limits in the face of new media. Depth understanding of the core concepts of Bourdieu's theory of social practice, this theory helps to guide rational study of comprehensive weekly magazine cover. The study found that participants in the domain due to the presence of different classes of property obtained by different habitus, habitus, once formed, is bound to provide principles and guidelines for the presence of this class field to practice, but also the presence of the class domain occupied the capital value of legality is determined. The new principles practice produced will react to habitus. " ChinaTimes Weekly " magazine cover of each issue, because in the field of entertainment, news, cultural transmission in the Field cultural practices.