師大巷弄散步道:城市數位互動導覽創作研究

隨著經濟蓬勃發展，交通便利發達，從過去旅行團趕行程的旅遊型態，到現在漫步悠閒的樂活（LOHAS，Lifestyles of Health and Sustainability）旅行，旅遊資訊遂成為旅途中不可或缺元素。傳統旅遊資訊以紙本為主，現今旅遊書籍銷量銳減，數位科技興起，智慧型手機和平板電腦發展迅速，行動裝置普及，為使旅人便利取得旅遊資訊，即以數位導覽進行創作研究。本研究數位導覽採「EPUB互動式電子書（固定版面）」格式，多元化版型，跨平台且相容性高，支援多媒體影音和互動效果。文獻探討方面，針對介面設計（User Interface）、內容質性（Content）和使用者經驗（User Experience），以及數位導覽案例分析，歸納出數位導覽要件。研究方法即依此要件，選擇以「青田街」設計一小區域數位導覽測試範例，透過「放聲思考法（Think Aloud protocol）」讓受測者於使用當下直覺說出¬感想，並以視覺設計、介面操作、導覽內容和整體感受為主軸進行評估；結果顯示，數位導覽非常適合用於城市街區旅行，符合使用者需求。設計創作方面，整合數位導覽要件、導覽測試結果，以及師大街區拍攝訪談紀錄，區分為探訪歷史、沉澱心靈、低語休憩和藝文饗宴等四大類共計34個地點，作為數位導覽創作內容；接著經由視覺設計和色彩配置，呈現「師大巷弄散步道」之EPUB數位導覽。當旅人未抵達目的地之前，可藉由數位導覽了解每一景點之歷史背景、店家資訊和消費內容；若於當下使用，亦可藉由數位導覽之地圖導航和景點圖片，與現場對照尋找。城市數位互動導覽具即時便利性，操作簡易直覺，不僅能增添旅遊樂趣，還可凸顯當地文化特色，帶領旅人融合環境氛圍，帶動當地旅遊人潮和商機。

關鍵字

城市觀光；數位導覽；行動裝置； EPUB電子書

並列摘要

With growing economic wealth and more convenient transportation access, from joining a time-pressed guided tours to pursuing a LOHAS (Lifestyles of Health and Sustainability) traveling concept, travel information is an indispensable element of a pleasant journey. Traditional travel information is mainly paper-based; however, with declining sale of guidebooks, rising adoption of digital technology, and rapid growth of smart phones and tablets, nowadays the main source of travel information has changed greatly. The purpose of this study focuses on the research and creation of a digital tour guide for travelers to conveniently and spontaneously obtain travel information. The digital tour guide of this study adopts the “EPUB interactive ebooks format ‘fixed layout’ ”, which has diversification layout, is highly compatible across platforms, and supports multimedia audio, video, and interactive effects. Through literature review, the key criteria of a digital tour guide are summarized by analyzing User Interface, Content, User Experience, and Digital Tour Guide Case Study. Based on these criteria, the research method was selected to design a small-area digital guide demonstration at “Qingtian Street” in Taipei City and to implement the “Think Aloud protocol” to allow participants to express their feelings intuitively. The evaluation was based on four elements: visual design, operation interface, content, and overall feelings. The results showed that digital tour guide meets travelers needs and is very suitable for city travel and urban neighborhoods. From the design and creation aspect, the collection of digital guide criteria, demonstration feedback, and street interviews was the creative content of the digital tour guide. These contents were classified into four categories – Exploration of history, Meditation of mind, Quiet and leisure, and Arts and feasts – for a total of 34 locations; through applying visual design and color configuration to present the “EPUB digital tour guide of ShiDa Walking Place .” Before travelers arrive at the destination, they can use the digital tour guide to learn about the historical background, nearby store information, and shopping suggestions of each attraction; when operating the digital tour guide on site, travelers can use the navigation map and real photos on display to help them find the attraction location. The digital interactive city guide offers an instant convenience and intuitive operation. It not only adds more fun to the tour, but also brings to light the local cultural features, leads travelers to immerse in the environment and atmosphere, and creates a pleasant travel experience that ultimately drive the local tourism and business opportunities.