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  • 學位論文

臺灣社會企業之發展策略-以台灣兒童攝影教育推行會為例

Taiwan Social Enterprise Development Strategy - the Case Study of Taiwan Children's Photography Education Promotion Committee.

指導教授 : 謝璧蓮
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摘要


本研究係以非營利組織(Non-Profit Organization,NPO)「台灣兒童攝影教育推行會」為研究對象,希望藉由兒童攝影教育,讓各大學攝影社團自願服務的學生志工能夠一起走出校園,深入偏鄉學校,善盡一份社會心力。透過在偏鄉教育的學習與服務的過程,讓偏鄉學童及大專院校大學生志工們懂得去觀察周遭的事物,用心去感受每一份心思,想像出自己想要的畫面,創造出獨創性的自我思維意念,衷心期許有朝一日能改變被僵化的臺灣教育思維。   本研究個案以半結構式訪談型式,經由訪談者與受訪本身以直接、開放的口語訪談進而達到意見交流及個案分析。再從文獻探討中的公益型組織的事業模式、社會企業之發展策略等章節中,據以析探個案受訪者對於台灣兒童攝影教育的價值主張、策略思維、發展模式及未來的挑戰之主觀陳述,予以分析探討並歸納出本研究個案未來成功轉型為社會企業之最適發展策略。   本研究個案非營利組織(NPO)「台灣兒童攝影教育推行會」思考未來轉型朝永續經營、貢獻社會、環境及具教育影響力之社會企業(Social Enterprise)過程中,要幫助別人,先要有怎麼獲利的之基本能力。所以,要以穩定組織財源,在市場機制中尋求組織的資金可長久持續及財源的自給自足,並引用企業策略聯盟的商業模式運作機制,以吸引更多人才和資本。管理實務上尋求社會企業自給自足永續經營之發展,及對社會企業之最適發展策略研究上更有貢獻。

並列摘要


The study case is based on the “Non-Profit Organization Taiwan Children's Photography Education Promotion Committee” as the research object. Hope that through the children's photography education, so that the university photography community volunteer student volunteers can be out of the campus, deep rural school, and good to do a social effort. And then through the process of learning and service in rural education, so that the rural school students and college students volunteer know how to observe the surrounding things, intentions to feel every thought, imagine the screen you want to create the original self-thinking idea. And sincerely hope that one day can change the rigid Taiwan education thinking. The study case is a semi-structured interview type, through the interviewer and the interview itself to direct, open oral interviews and then to achieve the exchange of views and case analysis. And then from the literature to explore the public welfare organization of the business model, the development of social enterprise strategy and relevant chapters, according to the case of respondents to Taiwan children's photography education value proposition, strategic thinking, development model and the challenges of the future subjective To be analyzed, discussed and conclude the case study the optimal transition to social enterprise development strategy in the future. Therefore, the “Non -Profit Organization Taiwan Children's Photography Education Promotion Committee” in the course of future transition to the sustainable development of social enterprises that contribute to social, environmental and educational influence, the basic ability to help others, how to profit first. Therefore, to stabilize the organization of financial resources in the market mechanism to seek the organization's funds can be long-term and self-sufficiency of financial resources, and cited the strategic alliance business model operating mechanism to attract more talent and capital. Management practice to seek the sustainable development of social enterprise self-sufficiency, and the social enterprise's most appropriate development strategy research more contribution.

參考文獻


中文文獻
1.王駿銘,2009。社會企業之研究。國立政治大學勞工研究所碩士論文。
2.李依蒨,2007。文化產業帶動地方發展之創新事業模式探討-以台灣的地方節慶為例。國立政治大學科技管理研究所碩士論文。
3.江雨潔,2002。善因行銷對品牌權益及非營利組織形象影響之研究。國立台灣大學國際企業學研究所碩士論文。
4.宋巧雰,1999。非營利組織之社會行銷策略研究-以文教基金會為例。台灣師範大學大眾傳播研究所學位論文。

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