自動化設備廠商發展策略之研究-以臺灣企業進入越南為例

本研究為檢視自動化設備廠商在進入越南，應如何運用本身的優勢整合商業模式，越南已從臺灣、中國大陸手中接手成為新興國家經濟中生產國後進者，低廉的工資、充沛的人力與相對穩定的政治情況更有優惠關稅等吸引外國資金投資。個案中自動化設備商也跟進越南市場，在這個新興勞力密集的市場，自動化設備商如何進入深根經營？本研究運用個案研究法與深入訪談法，探討自動化廠商在越南的商業模式，並研究探討其未來發展空間，在目前文獻中尚未查詢到相同資料，希望本研究的探討發掘對學術上有所貢獻也希望給將近入越南市場的企業一些建議與幫助。

關鍵字

自動化；商業模式；越南；發展策略

並列摘要

This study examines how automation equipment manufacturers should use their advantages to integrate business models when they enter Vietnam. Vietnam has taken over from Taiwan and mainland China to become a backward producer in the emerging economies, with low wages, abundant manpower, and relative stability. The political situation is more favorable to tariffs and attract foreign investment. In the case of automation equipment vendors, they also followed up on the Vietnamese market. In this newly emerging labor-intensive market, how do automated equipment manufacturers enter deep-rooted operations? In this study, case studies and in-depth interviews were used to discuss the business model of automation vendors in Vietnam and to explore their future development space. The same information has not yet been queried in the current literature and it is hoped that the study will contribute to academic contributions. I also hope to give advice and help to companies that are entering the Vietnamese market.