As the living standard in Taiwan gradually improves, the desire for beauty is also increasing. Flower is one of the most relevant and readily available beauty item in Taiwan. The life cycle of flowers is very short, easily substituted by something else and not easy to fully get supplied for the whole year. It is also difficult to be standardized. Product is also very hard for storage and shipping. In Taiwan, flowers are mainly exported to overseas and the research on Taiwan’s native flower consumption is rare. The purpose of this research is to study conduct flower consumption of Taiwan’s Republic of China nationals. The topics of study cover the degree of participation of the people in flower marketing, the degree of use of floral arrangements in the home environment and factors that influence the willingness to participate in floral courses. In addition, the research studies a factor in the willingness of the people to buy flowers and important factors that mainly affect Chinese people’s willingness to purchase flowers.