感性設計應用於地方文化產業之創作研究—以嘉義番路鄉玫瑰產業為例

「感性」是一種認知、感覺、知覺的過程，應用這個感性的過程來應用在地方的設計上，以加增人對地的感受。本研究通過文獻探討，以「感性設計」為切入點，了解到「感性設計」是藉由自身經驗與「認知」而產生一種「情緒」上的反應與「行為」。再通過認知與符號理論基礎分析出人產生感性心理的過程，作為「感性」的依據。最後以地方與包裝的文獻進行分析探討，作為其最後的視覺表現形式的規範。通過這一系列的文獻探討發展出一套可被落實應用的「感性應用地方產業的設計概念發展與流程」。本研究運用深度訪談法，深入探究嘉義番路鄉的地方人士與觀光客對於地方所認知的意象與感受，藉此了解人與地方的符號具（意向）、符號義（感性詞彙）。本研究綜合上述研究結果，將人的抽象感性轉化為具體的意象與其代表的意義，進而應用在地方的設計上，提供日後台灣地方產業的商品包裝設計作為參考依據。

關鍵字

感性；認知；地方產業

並列摘要

Sensitivity is a process of recognition, feeling, and perception. This study applied this process on local design to enhance people’s feeling to the land. Through literature reviews on emotional design, we knew that emotional design was a kind of reaction or behaviour through self-experience and recognition. And based on the theory of recognition and Semiology, we analysed the process where people produce sensual psychology as the reference of Sensitivity. Finally, the local and packaging literature was analysed and discussed as the final specification of visual expression. According to a series of literature reviews, we developed a set of “conceptual development and process of designing local industries for perceptual applications” that can be applied. This study used in-depth interviews to explore the imagery and local feelings of local people and the tourists who visited Fanlu Township in Chiayi County, in order to understand the signifier (intentional) and signified (sensual vocabulary) of people and places. This study combined the above research results for transforming the abstract sensibility of human beings into specific images and the meanings they represented, in order to apply for the local design, which served as a reference for the packaging products of local industries in Taiwan in the future.